Key Responsibilities:
Marketing Strategy Development:
- Create and execute comprehensive marketing strategies for real estate projects, including market research, target audience analysis, and competitive analysis.
- Develop branding and positioning strategies to differentiate the company’s projects in the market.
Campaign Management:
- Plan and manage marketing campaigns across various channels, including digital, social media, print, and events.
- Monitor campaign performance, analyze results, and adjust strategies to optimize effectiveness.
Content Creation:
- Develop engaging content for marketing materials, including brochures, advertisements, website content, and social media posts.
- Ensure all marketing content aligns with the company’s brand identity and messaging.
Social Media Management:
- Manage the company’s social media presence, including content creation, posting schedules, and audience engagement.
- Analyze social media metrics and trends to enhance the company’s online presence and engagement.
Event Planning:
- Organize and coordinate marketing events, such as property launches, open houses, and promotional activities.
- Oversee event logistics, including venue selection, guest invitations, and on-site management.
Market Research and Analysis:
- Conduct market research to identify trends, opportunities, and customer preferences.
- Analyze competitors’ marketing strategies and market positioning to inform the company’s approach.
Collaboration and Coordination:
- Work closely with sales, design, and other teams to ensure marketing strategies align with business objectives.
- Coordinate with external agencies and vendors for specialized marketing services.
Reporting and Budget Management:
- Track and report on marketing performance metrics, including ROI, engagement rates, and conversion rates.
- Manage the marketing budget, ensuring effective allocation of resources and cost control.
Requirements:
- Bachelor’s degree or higher in Real Estate, Marketing, or a related field.
- At least 5 years of relevant work experience in marketing, preferably in the real estate sector.
- Creative, with a strong understanding of social media and digital marketing.
- Experience in organizing events and managing marketing campaigns.
We regret that only shortlisted candidates will be notified.
Careerstar International Pte Ltd
EA License No: 03C3254
EA Personnel No: R23115696
EA Personnel Name: Chin Lee Wei
