[GOVT] Product Marketing Specialist (Contract / Tech / B2C) - JL

Nearest MRT: City Hall
Contract Duration: 12 Months
Working Hours: Monday – Thursday: 8.30am – 6pm, Friday: 8.30am – 5.30pm
Basic Salary: Up to $6,500 per month

Responsibilities:

• Mainly responsible for managing/engaging government agencies, strategizing & planning, driving adoption, executing marketing campaigns & events, and creating reports.

• Evaluate and pinpoint the sustained competitive advantages of our product offerings amid a swiftly changing marketplace characterised by intense competition, rapid technological advancements, and a dynamic regulatory environment

• Identify innovative ways to reach our target audience via creative marketing methods

• Must be able to handle an offline campaigns and engagement events independently (e.g., OOH materials, events, workshop etc.)

• Able to work effectively around budgets to gain maximum impact both online and offline

• Build the brand and awareness of the web search & AI team product

• Liaise with stakeholders, conduct user research and synthesize user insights to understand the product positioning and gaps, to come up with corresponding marketing plan to publicise to identified target audience

• Work closely with Software Developers, User Interface/User Experience Designers, Data Analyst, Business Analyst, Product Manager, Quality Engineer and other Government agencies’ planning teams

Requirements:

· Bachelor’s Degree in Marketing / Information Technology / Computer Science or other relevant disciplines.

· Possess 4 years of relevant experience in Digital Marketing and Events.

· Familiar with search tools (e.g. Google Search Console, Ahrefs, SEMrush)

· Experience in Tech Industry is a plus.

· Only Singaporeans

Relevant Skillset:

· Digital Marketing – SEM, Content Marketing, Social Media Marketing, Marketing Analytics, Web Search, and Artificial Intelligence (AI).

· SEO implementation

· Development of Marketing Strategy

· Project Management & Cross-functional collaboration

· Design tools (e.g. Adobe Photoshop, Canva)

· Able to contextualise and switch between macro product market strategy to micro product engagement with other agencies

· Customer Engagement, Tech Market Strategy, Data Analytics

Interested candidates, please forward a copy of your resume to: [email protected].

We regret to inform that only shortlisted candidates will be notified.

Justin Lee
Registration No: R22107715
APBA TG Human Resource Pte Ltd
EA License: 14C7275