Senior International Product Manager

YOUR DAILY ADVENTURE

The Senior International Product Manager is the marketing champion of the game, contributing to the overall project positioning, marketing and communication strategy and assets. The role has a major emphasis on management, creativity, communication, problem solving and mitigation.

WHAT YOU WILL DO

Oversee Marketing Deliverables

• Translate the positioning of the communications strategy into communications themes, artistic marketing directions, deliverables plans and initial deliverable production.
• Work with big data to create strategic recommendations for marketing communications.
• Perform competitive analysis & stay up to date with market trends.
• Pilot assigned event executions.
• Manage marketing deliverables plans, accounting for requests from operational teams, press opportunities, production constraints, production and any adjustments to the communications strategy; including trailers, community assets, in-game screenshots, in-game preview videos, in-game assets optimized for marketing use, as well as sales copy, PR-focused Q&As, and FAQs
• Help review & influence press releases and stage-gate presentations.
• Guide the creation of the deliverables with marketing agencies and artists by providing briefs and supervision.
• Approve deliverables to ensure both quality & product accuracy.
• Assess the performance of the deliverables by setting up tests for key deliverables (demo, trailer) and consulting buzz analysis tools for continued improvement.
• Provide feedback to the production team and inform members of upcoming deliverables.
• Participate in the definition of the live marketing strategy with the core development team.

Drive day-to-day Relations with Cross-functional Publishing Teams

• Act as one of the primary points of contact for the product, establishing strategic and technical expertise within assigned products.
• Navigate the internal processes and workflows of a variety of internal systems and teams.

Qualifications

• University or College degree/diploma in Interactive Media, Marketing, or Product Development / Management or MBA.
• Mid level product management in the game industry or in creative agencies.
• Great communication and presentation skills; fluent in English. Able to persuade and influence audiences and stakeholders across multiple functional groups.
• Proven abilities to identify, understand, prioritize, plan and articulate market & customer requirements.
• Strong analytic skills and experience with metrics driven decision making.
• A passionate, performance-driven individual with a strong business acumen.
• Leadership, ability to work as part of a team and establish relationships with other departments.
• Ability to adapt and to manage change.
• Results-oriented and customer focused.
• Avid video gamer.
• Experience in an international company or international role is a plus.