Responsibilities
• Work closely with the Commercial Manager in developing and overseeing the online retail strategy for Singapore and potential new markets in Asia Pacific across all channels to drive business growth.
• Support the development and execution of comprehensive brand and product marketing strategies, ensuring alignment with business objectives and maximizing revenue and engagement across the customer funnel.
• Plan, develop, and implement strategies to attract and retain online customers, ranging from the running of customer engagement activities, improvement of customer journey on eStore and development of new content to boost conversion rates.
• Conceptualize and create engaging content (including copywriting) for organic and paid acquisition channels, such as digital ads and EDMs.
• Co-ordinate with cross-functional teams on the execution of brand, marketing, and eCommerce activities.
• Develop and manage partnerships with KOLs, media titles, other brands, as well as other stakeholders from conception to execution.
• Responsible for monthly reports analyzing brand and competitor performance, offering insights and identifying growth opportunities.
• Stay abreast of industry trends and developments, ensuring our content remains fresh, relevant, and ahead of the curve.
eCommerce Channel Management:
• Manage the day-to-day operations on eStore and marketplaces, including the updating of storefronts, order fulfilment and resolution of customer enquiries and other issues.
• Update and maintain eCommerce content, ensuring all pages, products & prices across all platforms are accurate and updated at all times.
• Plan and execute tactical offers / mechanics / promotions to support key campaigns on platforms.
• Develop and manage livestreaming campaigns on TikTok and other platforms, including the engagement and maintenance of relationships with content creators.
• Liaise with external vendors to troubleshoot issues faced on eStore, optimize user experience, and evolve the backend operating system.
• Analyse and review product & campaign performances to improve marketing effectiveness and ROI.
• Any other ad-hoc duties assigned.
Requirements
- 2+ years of experience in digital marketing analytics or a similar role.
- Expertise in digital marketing platforms like Google Analytics, Piwik, Google Ads, Google Merchant Center, Google Search Console, Google Tag Manager, Facebook Ads, LinkedIn Ads, etc.
- Experience using data visualization tools and techniques like Power BI.
- Genuine passion for and up-to-date knowledge of social media trends, particularly on platforms like TikTok and Instagram, with a keen interest in creating and editing short-form video content, as well as hosting livestreams for social video marketing.
- Previous experience in live-streaming, hosting, or sales is advantageous.
- Experience with CRM and marketing automation software like HubSpot, Dotdigital, or Salesforce.
Interested candidates who wish to apply for the advertised position, please click APPLY to submit your resume.
EA License No.: 13C6305
Reg No: R24122460
For candidate who applied for the advertised position is deemed to have consented to us that we may collect, use or disclose your personal information for purpose in connection with the services provided by us.
