We are seeking enthusiastic Trade Marketing & Commercial intern to join our department to support the commercial objectives of the business. In this role, you will be responsible for administrative tasks related to the driving of category growth in both offline and online channels. You will be working closely with the team throughout all phases of commercial activities. This internship offers the opportunity to acquire commercial and analytical skills and gain exposure to a variety of commercial strategies. Ultimately, you will develop a broad range of experience in commercial and e-commerce and be well-equipped to thrive in a dynamic work environment.
Purpose of role:
- Provide administrative support to commercial team.
- Update commercial reports for management review.
- Managing general reporting templates for presentation.
- Track and analyse product performance for In-Store and Ecommerce marketplace.
- Maintain productive stock assortment (In-Store and Ecommerce Marketplace).
- Thorough understanding of back-office systems and processes to effectively facilitate promotions, RRP loading and data related extraction for reporting purposes.
- Support the calibration and set-up of promotions within RMS system to support various initiatives such as In-stores Promotions, LYBC program, 3rd Party Sales and other ad-hoc activations.
- Actively supporting RMS helpdesk (non-technical) for store queries with promotional settings and procedures.
- Maintain close working relationship with internal cross-function stakeholders (at Local/ APAC / Global Level).
- Support the market intelligence duties – competitors pricing, activities and promotions.
Primary Accountabilities:
Category Management
Support driving category growth through:
- Maintain and review product assortment to ensure SKU productivity.
- Measure and evaluate performance through commercial reports.
- Retail price review – competitor price benchmarking exercise.
- Work closely with key stakeholder to optimise stocks and promotions.
- Calibrate promotional mechanics in RMS, to successfully reflect promotion criteria.
- Produce ad-hoc reports whenever required.
Commercial Activities
- Administrative support on promotion listings for all sales related activities.
- Updating of promotion in RMS System.
- Support store based promotional activities with various 3rd Parties (Banks, MOE, Healthcare etc.)
- Support impromptu projects / exercise – Price Increase, Internal Sales and Activations.
- Manage corporate sales opportunities and leads.
- Manage product registration and clearance process with relevant government organisations to ensure stocks can be launched and sold in stores.
- Contribute to the preparation of promotional materials and signage.
Reporting and Data Analysis
- Manage and maintain raw data for analysis of categories performance through weekly and periodic reviews.
- Active tracking of store based promotional activities to determine effectiveness.
- Monitor, document and report competitor activities and promotions.
- Support ad-hoc cross-function training for data extraction and report analysis – support RMS super user.
Experience:
- Interest in Buying, Merchandising or Product Management.
Competencies required:
- Ability to work in a fast-paced environment.
- Team player with ability to collaborate and work effectively across functions and different stakeholders.
- Enthusiastic about retail and consumer products.
- Strong analytical skills with the ability to interpret sales data.
- Proficiency in Microsoft Excel and data visualisation tools.
- Excellent communication and teamwork skills.
- Independent player with strong initiative and having the entrepreneurial mindset.
- Proactive, adaptable, and eager to learn.
Learning Objectives:
- Gain practical exposure to the retail and ecommerce industry.
- Understand the dynamics of product assortment planning and its impact on sales and promotion.
- Learn to analyse market trends, consumer behavior within the competitive landscapes.
- Apply data-driven insights to enhance decision-making.
- Work closely with cross-functional teams, including visual merchandising, marketing, and operation.
- Develop effective communication skills through interactions with internal and external stakeholders.
