Job Description
If you have received tertiary training in the domain of biological sciences, biomedical sciences, life sciences or pharmacy, our current team of healthcare account managers are looking forward to you joining the flock in coupling your bioscience knowledge with digital marketing know-how. Read on to find out more!
Account Manager - Healthcare
The Account Manager will be responsible for managing and implementing digital transformation strategies aligned with our clients' business goals. This person will be the primary point of contact with clients and will be responsible for their projects. He/She will need to foster a strong working relationship internally with the creative/production team as well as externally with clients on the approval of campaigns and contents. The ideal candidate has to be agile, disciplined, highly motivated and has a native understanding of digital resources to deliver the best for the clients. To be successful in this role, the candidate must build strong and strategic partnerships with healthcare providers whose accounts are under his/her management – from clinicians and pharmacists to business unit managers and marketing managers alike.
Training will be provided for specific skillsets on digital advertising strategies as well as the understanding of key performance metrics.
Responsibilities and Duties
- Manage pharmaceutical, medical and healthcare clients and liaise with internal and external stakeholders, including key opinion leaders on specific therapeutic areas
- Forge strong relationships with clients and be the primary point of contact for key activities
- Collaborate with internal content production teams to generate digital assets including video, graphics, ad copy, and landing page URLs in order to create and deliver best-in-class social media and content-driven campaigns for our clients
- Point of liaison with clients on approval of campaigns and content; understanding their changing needs and adapting our approach to social media management for them accordingly
- Manage timelines, content calendars and project-manage marketing campaigns
- Deep-dive into social media analytics in order to gather actionable insights and generate monthly reports
- Stay up-to-date on industry changes to ensure our clients are always ahead of the curve on digital and social
Qualifications and Skills
- Bachelor’s degree or equivalent in Pharmacy, Science or related scientific discipline
- At least 2-3 years of prior experience in pharmaceutical or healthcare industry
- Ability to conceptualise medical content and the analysis of data from clinical papers, assimilating them into slide presentations or reports
- Basic to Intermediate understanding of digital and social media platforms, their features and audiences
- Knowledge of Facebook Ad Manager and experience in running ad campaigns is a bonus
- Superior collaboration and teamwork skills; experience working with cross-functional teams
- Project management experience and adaptability: Ability to re-prioritise while operating within a fast paced environment, while continuously maintaining attention to detail, establishing priorities and meeting deadlines
- Intermediate level in MS Office software (Excel, Powerpoint) and/or Google for Work products (Google Analytics, Sheets, Slides)
Medical Channel Asia
MCA is the fastest growing health platform focused on credible Asian-centric healthcare information. Present on multiple social media and digital platforms with its content catered to the Asian population covering wellness, health and fitness topics, its rapidly growing readership and following stands at over 1 million video views on Youtube, over 5 million views on Tiktok and over 20 million reach on Facebook and Instagram.
