The Supply Chain Solutions Senior Marketing Manager oversees marketing activities for Freight Forwarding and Logistics & Distribution businesses. This role includes responsibilities in Revenue Management, Pricing, Product Marketing, and Business Planning, as well as strategy development and execution for business growth in targeted segments.
Key Responsibilities
Competitive Research and Analysis
- Manage and execute competitive research and analyses related to market approaches.
- Communicate insights to internal stakeholders and contribute to addressing key business issues.
- Build strong internal relationships to promote the sharing of competitive information.
Product Marketing
- Create and execute product, program, and channel marketing plans to grow volume, revenue, and profit.
- Identify targeted markets, research buying behaviors, and translate these into customer value propositions.
- Conduct analysis to enhance product competitiveness and support cross-functional efforts to address opportunities and gaps.
- Develop and distribute product performance reports and support field training and communications.
Revenue Management and Pricing
- Manage contract pricing solutions for strategic accounts, including multi-product pricing efforts.
- Act as a liaison to internal stakeholders and provide project management expertise.
- Develop and lead project teams to support organizational goals.
Logistics and Distribution Marketing
- Develop and execute segment marketing plans and sales campaigns.
- Collaborate with internal groups to ensure effective messaging through all communication channels.
- Build and present marketing tools to gain approval for marketing plans.
- Monitor and report on the performance of marketing initiatives to senior management, explaining variances and key learnings.
Job Requirements
- Possess a Bachelor's Degree in Marketing, Business Administration, or similar fields.
- At least 7 years in a marketing role (preferably in the supply chain industries) and at least 5 years of people management experience.
- Proven experience in competitive analysis, product marketing, and pricing management.
- Strong analytical and strategic thinking abilities.
- Demonstrated excellent communication, relationship building skills with stakeholders across all levels.
- Proficient in Microsoft Office; working proficiency with Power BI, SQL, and Tableau is a plus.
- Prior project management experience preferred.
- Able to work independently with minimal supervision.
- Comfortable with work-related travel if required.
