THE POSITION
- Development of product launch and commercialization strategy, driving pre-launch and launch preparations for CRM portfolio of future pipeline - obesity and MASH with strong focus on patient centricity and market understanding.
- Enhance launch preparations with strong market understanding and knowledge through development and implementation of relevant marketing tools, identify opportunities for growth through close collaboration with affiliate teams and generation of extensive insights and analysis.
- Drive development of cross functional affiliate marketing plans that identify clear portfolio and brand strategies linked to clearly defined tactical execution. Critical to success in this role will be the ability to drive state of the art launches for our future products and execution of activities to accelerate growth. You will be required to facilitate and deliver various activities and training to the affiliate teams to strengthen competencies and onboard new team members across the marketing teams.
- Provide support in enhancing market understanding across the portfolio by analyzing key drivers and barriers and formulating strategic plans to capitalize on market opportunities. Develop and execute key regional marketing end-to-end deliverables and commercialization activities based on stakeholders, disease and brand insights.
- Work with the Analytics, Insights & Excellence team to co-design market research base on asset specific needs, interpreting and applying the insights to develop the brand strategy
- As an integral business partner, you are expected to invest significant time and effort in supporting and working alongside affiliate colleagues of all levels across the region. You will be a key interface between affiliate, business area, regional and corporate headquarters ensuring full alignment of commercial priorities and strategies. Monitor and analyze market trends and competitor activities, adapting marketing strategies as needed. Defining brand identity and strategy including brand plans and creative campaigns as well as ensuring their implementation.
- Collaborate with internal business partners and focus markets to define an innovative multi-channel strategy for customer engagement.
- Provide guidance on strategic data and operational metrics opportunities and support active marketing process and planning. Drive project leadership, innovation and disruptive thinking evolving marketing programs in compliance with BI policies and regulations , supporting medical, legal and regulatory team in understanding new channels, data, and capabilities.
DUTIES & RESPONSIBILITIES
- Develop/adapt global to regional marketing strategies and guide OPUs to develop marketing strategies to drive sales of obesity/MASH porfolio & support countries (working closely with all affiliates in OPUs, regional and global) to develop strategies and market understanding.
- Provide market insights and develop marketing tools to help OPUs be ready for launch, drive performance of obesity/MASH portfolio - competitive intelligence.
- Guide, support and ensure successful launch of product in ASKAN region.
- Drive and develop multichannel engagement / digital initiatives across ASKAN region for obesity/MASH portfolio.
REQUIREMENTS
- University degree in Science, Business or equivalent, preferably with a Postgraduate degree in Business Administration
- A minimum of 5 years in strategic & operational marketing with at least 2 years acquired at affliate level. Combined regional and operational experience is an added advantage.
- Have a proven track record in marketing strategy, branding, PR & product launches.
- Familiar with product and market knowledge within the CRM area.
- Prior experience in identified disease areas - Obesity/MASH (Metabolic dysfunction-associated steatohepatitis) will be considered a plus.
- Strong experience in leading key brand launch pre to post launch in the region is preferred
- Possess strong marketing planning, budgeting, financial management and analysis skills and able to drive complex projects within tight timelines.
- The ideal candidate should have considerable work experience in at least two countries outside the home country of origin. Prior working experience in sales is considered a plus.
- Open-minded, a fast learner and fluent in both written and spoken English.
- Willing to travel up to 30% of working time within the business area ASKAN.
