Job Description
- Responsible for developing, implementing & managing pay-per-click media strategies across Search Engines (Google, Bing) and Social Media (Facebook, Instagram, LinkedIn, TikTok, Spotify, Xiaohongshu etc)
- Assume ownership of assigned paid search/social campaigns to ensure the delivery of KPIs.
- Develop marketing campaigns around keywords and targeted demographics, develop ads (text and display network), and ad groups for accounts that will drive traffic to a website and convert them to customers. This includes preparation of marketing proposals.
- Perform daily account management of pay-per-click accounts on search and social media marketing platforms such as Google AdWords, Bing Marketing and Facebook/Instagram Marketing, LinkedIn & TikTok Marketing.
- Able to track and analyze campaign data to identify optimization opportunities in accordance with client goals. This includes the use of Google Tag Manager and Google Analytics.
- Ensure UX/UI best practice is in place and website is optimized for search/social campaign so as to achieve best possible returns for our advertisers
- Provide updates, alerts and monthly/quarterly reports on paid search/social campaigns’ performance to both internal and external stakeholders. This include report presentation to clientele.
- Collaborate with internal stakeholders (Account Manager, Sales, Graphics Team, Web Team, etc) to complement and enhance both clientele support and overall Search/Social performance.
- Experience with leading a team of marketing executives.
Requirements
- At least 3-years relevant work experience in Search Engine Marketing (SEM) / Paid Search (PPC) / Social Media Marketing
- Proficient experience with Adwords/Analytics and social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Xiaohongshu etc)
- Proficient experience with various types of campaigns such as Search, Display, YouTube, Remarketing etc.
- Proven track record in managing numerous clients at varying levels of media spend.
- With Google Adwords, Google Analytics and Facebook Blueprint Certified. Candidates with experience, but not yet obtained certification can be considered.
- Stay up-to-date with PPC/Social Media industry trends and developments.
- In-depth experience with website analytics tools.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
- Proficiency in Google Sheet, Doc, Slides and MS office softwares.
- Good people/communication (written and oral) skills.
- Analytical, performance-driven and good problem-solving skills.
- Positive attitude, detailed and customer-oriented.
- Able to multitask and has organizational ability.
- Good visualisation and possess a keen eye for detail.
- Maintaining content and graphics as it relates to the campaign.
- Competency in Adobe Creative Suite such as PhotoShop, Illustrator is a plus.
