Sales Manager Job Description
Job Brief
Sales Managers typically work for corporations across industries to help them meet their revenue needs. They work closely with other department heads like the Finance Manager, Customer Service Manager or Marketing Manager to establish a department budget, encourage sales through marketing campaigns and address customer complaints. Their job is to hold meetings with sales staff to review monthly goals, highlight new products to sell and cultivate sales pitches. They may also be responsible for attending in-person meetings with clients to renew their contract or discuss new company products.
Responsibilities
· Overseeing local and regional sales, promotions and campaigns
· Planning and directing the hiring and training of new Sales Representatives
· Directing and coordinating all sales activities locally and regionally
· Preparing sales budgets and projections and approving expenditures
· Tracking and analyzing sales statistics based on key quantitative metrics
· Handling and resolving customer complaints regarding a product or service
· Setting discount rates and determining price schedules
· Advising distributors and dealers on policies and Standard Operating Procedures (SOPs)
· Serving as the face of the organization to internal and external partners
· Making data-informed decisions to drive performance and resource allocation
· Developing and maintaining relationships with key clients
· Setting sales quotas and goals
· Overseeing and directing performance of the sales team
· Identifying emerging markets to find new sales opportunities
· Defining and executing territory sales plans
Skills and Qualification
· Ability to set sales targets and achieve them effectively
· Excellent interpersonal, customer service and communication skills
· Experience using CRM to manage the sales process and forecast sales
· Strong analytical skills to identify trends and sales patterns
· Ability to design and implement a successful sales strategy
· Ability to guide and mentor sales representatives
· Planning, organization and problem-solving skills
· Advanced time management skills
Education and Training Requirements
The ideal Sales Manager candidate has a bachelor’s degree in sales and marketing or business management from an accredited university. A master’s degree in business administration or marketing is a plus, though most companies do not require it. Sales Managers also look for candidates who have training in sales management and promotion tactics or certifications, such as the Certified Professional Sales Leader (CPSL) or the Certified Sales Executive (CSE).
Experience Requirements
Sales Manager candidates should have at least 5 years of experience working in sales or marketing to get on-the-job training, and they should have a good understanding of your company’s specific market. Most employers also look for candidates who demonstrable experience in budgeting, planning and executing sales campaigns and overseeing local and regional sales activities. Experience hiring, managing and mentoring Sales Representatives is a plus.
