TIGER Brandworld 4.0 and Innovation are critical to the Tiger Brand achieving our bold ambition to reignite growth. Working with the Global Marketing Manager – Markets and Channel this individual will be part of the Global TIGER Team working closely with all global OpCo’s and as part of the regional team in APAC to:
- To drive executional deliverables of Agencies to ensure timely launch of 4.0 in market.
- Support OpCo’s in delivering 4.0 Packaging to print quality standards.
- To deliver 4.0 Festive Packaging and BTL with OpCos and Agencies.
- To support on playbooks and guidelines for 4.0 Masterbrand / Brandworld and Packaging.
- Support on Innovation Roadmap consumer research for Soju, to inform long term strategy
- Supporting on the development and delivery of Core beer innovation for Tiger beer – alongside the Global innovation hub
- Support on Tiger 4.0 Packaging execution with Supply Chain, Procurement and external Agencies and Suppliers.
- Support the development and briefing of key innovation needs within the Tiger 4.0 Credentials campaign.
- Support the development of the Tiger 4.0 Menu for Growth, to support OpCo in the AP & ICP planning process.
- Support and Coaching of APAC regional office Graduates
This is a fantastic opportunity to be part of the Global Tiger Team, managing key innovation and design projects that drive the Tiger brand growth across APAC and beyond
