Our Blend
The Coffee Bean & Tea Leaf is one of the world’s largest independent and privately-owned specialty coffee and tea retailers. In 1963 we opened our very first store, and today we have over 1100 cafes in over 20 countries, as well as our Global Headquarters in Singapore.
The Coffee Bean & Tea Leaf is on an inspiring journey to become the world’s coffee and tea brand. We are united by our passion for connecting people through the daily rituals of coffee and tea—viewing every cup as an opportunity to impact someone’s day.
Our Brew Crew is a diverse team of hard-working optimists with a passion for learning about our craft, the people we serve, and the world around us. We offer the tools, the environment, and the support for you to make your unique contribution and grow as a person.
Passion is contagious, and we’ve got a serious case of it. If you are just as passionate as we are, come join our Brew Crew!
Brew Crew Opportunity
Our Global Brew Crew is seeking our next Director, Communication, reporting to the Chief Marketing Officer.
You will be responsible for Corporate Communications, both external and internal for head office and its global businesses (direct owned and franchised markets). This position is responsible for supporting the development of best-in-class capabilities, to promote growth, manage and enhance brand reputation, attract talent and deepen employee engagement.
You will lead in translating The Coffee Bean & Tea Leaf’s strategic direction, priorities and impact into a company positioning through narrative-led and integration communications approach (i.e. traditional, social, alternative engagement platforms. etc.) that builds and shapes the company’s reputation. Your stakeholders are both internal and external include the C-levels, employees, media, business analysts, industry influencers and opinion leaders.
Key Responsibilities
In this role, you will:
Communications Strategy Development, Planning and Management
- Develop corporate communications strategy, roadmap and manage communications to position and raise profile of the company through creating strong brand awareness (corporate identity) and brand credibility (corporate reputation)
- Work closely with business teams to create compelling stories that appeal to consumers, channels, partners, and internal and external talent
- Articulate and translate complex situations into clear communicable materials and assets for internal and external audiences
- Develop and implement strategic and consistent corporate messaging
- Develop and drive PR strategies, manage PR agencies and media relations across media markets to develop and execute PR campaigns for the company or products
- Anticipate and solve complex, fast-moving and unexpected issues, crisis and communications challenges
- Drive public affairs strategy and framework to manage government relations
- Build communications capabilities across locations
Internal Communications / Employee Engagement
- Design, define and execute internal communication framework, employee engagement programs and campaigns to support business strategy and people agenda by partnering with CHRO, CMO and key business stakeholders
- Build a feedback-driven culture, derive insights, and use data from employee surveys and other channels to create and own meaningful programs that address gaps in employee experience to create the culture we want to promote, as well as to improve talent retention and employee engagement
- Create compelling social media and digital communication channels to increase awareness and drive employee advocacy
Advisory & Business Partnering
- Partner business leaders in leveraging communications and storytelling, providing executive and leadership communications support to enable and support business needs
- Coach and provide direction to business leaders on using communications to support change management and people agenda
Your Ingredients
- Minimum of a B.A./B.S. degree or an equivalent combination of education and experience
- 15 to 20 years of progressive corporate communications experience, across both external and internal communications
- Experience with multi-unit, multi-state, multi-functional organization
- A strategic thinker - will work with business leaders and human resources to convert management imperatives into external and internal narratives
- A creative executor and capable program manager - be able, not only to strategize, but also to efficiently and effectively program manage across multiple, concurrent campaigns
- Strong communicator and writer - be able to express complexity in an easy to understand, relatable and motivating manner. Turn our company story into an interesting narrative and our product profiles into easy to communicate messaging. You must have exceptional writing and editing skills with a commitment to the highest quality standards
- Highly energetic and partnership oriented - this role will have a lot of internal visibility particularly with senior management, human resources and business teams. Being a strong collaborator and people person is a prerequisite
- Can-do spirit, hands-on, navigate through ambiguity
- Well-organized and detail-oriented
Performance & Rewards
At The Coffee Bean & Tea Leaf, we embrace a high-performance culture that rewards and encourages our values of teamwork, ownership, and respect for one another.
Our ‘FROTH’ VALUES
We believe in the fundamental truths that guide us through our daily lives:
FRIENDLINESS - We go above and beyond in everything we do. Friendliness and customer-centricity is embedded in our culture.
RESPECT - We are inclusive and honour each other’s values, opinions and diversity.
OWNERSHIP - We take ownership and accountability for our individual, team and business results, every day.
TEAMWORK - As a team, we collaborate, innovate, and leverage our diverse strengths to grow the business.
HONESTY - We live up to the highest levels of integrity by being truthful and transparent with each other, the business and ourselves.
At The Coffee Bean & Tea Leaf, we are a global company committed to representing the neighborhoods we serve. We welcome all to apply to our Brew Crew and we value the impact of diversity on our culture and in our work.
