RESPONSIBILITIES:
- Develop and execute comprehensive marketing strategies that align with the business goals and objectives of the group.
- Work closely with internal stakeholders, including product development, operations and sales to ensure marketing efforts are aligned with overall business objectives
- Conceptualize, plan and execute integrated marketing campaigns across various channels including digital, social media, email and traditional media
- Responsible for managing the marketing budget effectively to maximize ROI and achieve business targets. Includes A&P budget negotiation with suppliers and delivery platform partners
- Manage the entire process from new menu creation / revamped menu to menu research and development stage to launch, organization of food tastings, final tweaks with GM/Chef before the official launch
- Be involved in weekly Operations meeting with the team to update and evaluate marketing initiatives, new menu launches and feedback from promotions
- Stay up-to-date with industry trends, consumer insights and competitor analysis to identify opportunities and challenges
- Ensure all customer’s complaints received via online and email are responded
- Support the Operations team in managing guest experience on-site
REQUIREMENTS:
- Degree in Marketing, Business, Mass Communications or equivalent
- At least 5 years of relevant working experience in a Marketing role. Prior experience in the F&B or hospitality is preferred.
