Key Responsibilities
· Work collaboratively with digital marketing team mates and executives to craft innovative content for our clients.
· Edit a wide range of content in terms of videos and graphics: unscripted and scripted, using both original and archival footage (including branded content).
· Plan out storyboarding, and scripting to turn general concepts into highly watchable, sharable pieces.
· Identify exciting potential video/photo topics and arranging shoots
· Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials/postings
· Illustrate concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.
· Able to write content for video copy, social media (IG & FB postings and websites.
· Strong eye for graphic design and typography
· Plan and monitor the ongoing company presence on social media (Instagram, Facebook, WeChat, Weibo etc.)
· Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
· Provide creative ideas for content marketing and update website
· Improve user experience in the company’s website
· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
.Other adhoc duties as assigned
Job Requirements
· Proficient in Adobe Premiere and Adobe After Effects, and familiar with Photoshop, Illustrator.
· Proven experience as Digital Marketing Executive or similar role
· Excellent understanding of digital marketing concepts and best practices
