Regional Assistant Manager, Marketing Services
Job Summary:
- This position reports to the Regional Marketing Manager and plays a pivotal role in leading the execution of marketing communications in SEA region (Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam).
- This position is required to have strong project management and leadership skills to manage a team of social media and marketing specialists.
Key Responsibilities:
- Work with regional business units on the development and execution of marketing strategies and content development for new product launches.
- Oversee social media strategies and campaigns to enhance brand engagement.
- Collaborate with the cross-functional teams to plan and execute integrated marketing plan and coordinate regional campaigns to enhance brand presence and drive lead generation and sales conversion.
- Create compelling and targeted marketing content for offline and online platforms.
- Plan and execute events to enhance brand visibility in the region.
- Ensure strict adherence to the brand guidelines across all marketing materials.
- Track and report on key performance indicators (KPIs) to measure the effectiveness of campaigns and social media performance.
- Stay updated on industry best practices and emerging trends in marketing to ensure the company remains at the forefront of regional marketing communications.
- Manage vendors to ensure expenses are kept within approved budget and deliverables adhere to communication guidelines and given timeline
Team Leadership:
- Lead and manage a team of marketing communications and social media specialists.
- Foster a collaborative team environment and guide the team members to drive performance
Stakeholder Management:
- Effectively communicate with and manage stakeholders at various levels.
- Ensure alignment of marketing strategies with broader brand and communication goals
Qualifications:
- Bachelor’s degree in Marketing, Communications or a related field.
- Minimum of 8 years of experience in marketing, with at least 2 years in a leadership role.
- Strong event planning and project management with excellent communication and interpersonal skills
- Experience in managing external agencies and collaborating with cross-functional teams.
- Proactive problem solver capable of handling multiple tasks and deadlines
