Job Description:
- Expand network alliance channels, responsible for daily channel docking and optimization.
- Responsible for daily optimization of DSP advertising.
- Manage and optimize advertising on Google AdWords, Facebook Ads, and other major digital platforms.
- Design and implement customized advertising strategies for different client bases.
- Monitor, analyze, and report on the performance of advertising campaigns to improve ROI.
- Work with content team to ensure ad content is creative and in line with brand perception.
- Budget management and investment return analysis.
- Collaborate with external suppliers and advertising agencies to achieve marketing goals.
- Track the latest digital marketing trends and integrate new technologies, tools, and platforms into advertising strategies.
Requirements:
- At least 3 years of work experience in digital advertising or related fields, with a background in the cryptocurrency industry preferred.
- Familiar with network alliance channels, with cooperation experience preferred.
- Understand DSP advertising rules and have practical experience, proficient in tools such as Google Analytics, AdWords, Facebook Ads Manager, etc.
- Exceptional Data Analysis and Budget Management skills to quickly get started with various Data Analysis tools
- Understand the trends and dynamics of the cryptocurrency and blockchain industry.
- Possessing innovative thinking and problem-solving abilities.
- Good communication skills and teamwork spirit.
- Fluent English speaking and writing skills, third foreign language bonus points
