Job Resoponsibilities
Client Engagement & Strategic Thinking
- Provide strategic counsel to key clients & serve as a trusted advisor on clients & competitors
- Manage & grow senior level client relationships
- Assure internal & external stakeholders are aligned
- Direct activity on assigned accounts, keeping clients informed of account direction and maintaining forward momentum on projects
- Presents agency work/proposals to clients and supports other team members in same
- Negotiate & manage client expectations & satisfaction
- Assist in strategy, planning and budget setting processes
- Participate in budget & resource management & tracking team utilization
Content Development
- Develop and oversee content, including press releases, articles, media kits, and pitch materials, that aligns with client objectives and enhances brand positioning.
- Manage content calendars and ensure timely execution and distribution of PR materials to maximize media coverage and audience engagement.
- Collaborate with creative and digital teams to produce integrated content, actively contributing to the creation and refinement of strategic messaging.
- Monitor media trends and industry news, proactively creating content that leverages opportunities for client visibility.
- Ensure all content adheres to brand guidelines and meets the highest standards of quality and accuracy.
New Business Development
- Assess validity and value of new & organic growth opportunities
- Serve as project manager in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings
- Share industry POV and strong understanding of shifts and opportunities in the competitive agency landscape
- Inform, educate & influence existing and potential future clients directly on WE value and positioning relative to competing agencies
- Have a keen eye for opportunities to expand agencies scope and value add to the clients
- Is able to connect the dots and see the bigger picture for the client and agency
Requirements:
- A minimum of 4 years of communications experience (branding, marketing, internal communications, external communications) across PR agencies and/or in-house roles
- Experience in community management, influencer engagement, and social media campaigns is preferred
- Fluency in English (written and spoken) is required. A second regional language such as Mandarin would be a bonus
- Any leadership experience mentoring a junior would be a bonus
