E-commerce retail is a type of retail that involves buying and selling goods and services online. It's different from traditional retail, which is the sale of goods in physical stores, because e-commerce transactions take place digitally.
E-commerce retail can take place on online marketplaces r on proprietary e-commerce platforms.
Specializes in online sales strategies and the day-to-day operations of a business's online store. They plan, coordinate, and execute e-commerce activities to drive online sales and enhance the customer shopping experience. This role often requires a combination of technical and marketing skills, familiarity with e-commerce platforms, digital marketing, data analysis, and understanding of the online retail market.
Roles and Responsibilities
- Write and edit product content that will be published on e-Commerce websites/portals.
- Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
- Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms.
- Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media.
- Be a subject matter expert to assigned product categories.
- Identify SEO best practices regarding inventory, pre-orders, and pricing policies.
- Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables, vlookups, etc) to stay organized.
- Ability to multitask and meet deadlines while maintaining attention to detail.
Requirements
- Minimum of 4+ years experience in a fast-paced, e-Commerce business.
- Hands-on experience in managing and maintaining e-Commerce websites/portals.
- Knowledgeable of the e-Commerce space that includes marketing strategies, various leading e-Commerce website builders (e.g. Shopify, Elementor), product development, competitive strategies, consumer research, industry trends and usability best practices.
- Knowledge of various platforms and online sales strategies and can be used to conduct digital sales or website conversions.
- Familiarity with web design and a keen eye to detail.
- Excellent communication and collaboration skills.
- Analytical and multitasking skills.
- All races welcome
