Job Summary
As a world-renowned integrated resort, Marina Bay Sands offers endless opportunities for guests to expand their horizons and spark their imagination. A key pillar of our brand experience is the cultural component of the property, designed to immerse visitors in a world of creative expression, intellectual stimulation and authentic encounters with diverse perspectives.
We are seeking a curious, culturally-minded and experienced marketer with a penchant for storytelling, who recognises the significance of culture in the context of the integrated resort.
The Associate Director is a results-oriented leader who plays a pivotal role in driving objectives and facilitating collaboration. The individual will co-lead the Property Marketing team to bring our brand vision to life, in fresh ways that are playful, curious, experimental and energetic, at the highest level of elevated hospitality.
The Associate Director will be instrumental in spearheading the development and execution of marketing strategies for Marina Bay Sands, focusing on Brand Signature and special events (not limited to Where Art Takes Shape, F1, Christmas, Chinese New Year) with the objective to drive visitation and revenue.
Job Responsibilities
· The candidate will work closely with the stakeholders across Marina Bay Sands, overseeing Brand Signature Events and Special Events with Third Party Partnerships.
· Act as a unifying force across the entire organization, working closely with the brand, comms & content teams, to translate well defined plans into effective, authentic branded communications & experiences
· Cultivate a positive and trust-centric working relationship with the Experiences cluster and respective business units, understand their mandate, thinking and philosophy in the curation of the exhibitions and programmes and events.
· Work closely with internal departments such as Brand & Advertising, eCommerce, Social Media and Communications to develop online and offline integrated marketing campaigns to reach our key target audiences.
· The ideal candidate will possess a combination of project management acumen and an understanding of the media distribution landscape. The ideal candidate is a highly-experienced marketer who is focused on business goals, strategic thinker, collaborative and people management orientated
· Support, mentor and develop team to ensure seamless team support and execution of marketing strategies as well as personal development.
· Work with media agency to manage media budget, ensure effective media ROI, track and optimise campaign performance.
· Have a point of view, a desire and a vision to create and/or maximise the cultural impact of our brand through relevant, strategic opportunities
· Be the strategic gate keepers to ensure that all ideas, executions & campaigns are consistently delivering against our brand & business goals.
· Develop strong working processes & relationships based on mutual trust and expertise across our multi-faceted teams to deliver a working rhythm that facilitates both quality & efficiency.
· Collaborates to shape the big picture business and marketing context and ideas, as well as delivering on tactical executions with finesse
· Is a confident ambassador of our team to senior stakeholders, capable of consulting with leaders across departments, originating ideas & bringing the wider IR along the journey
· Advocates for the business internally, and keeps the agency team informed, focused, and enthused about the work and the business.
· Form meaningful relationships with people, being clear & approachable as this role must work with every department across the MBS ecosystem, from senior leadership to marketing, design, operations, customer service, sales, and distribution—to create a cohesive customer experience.
· Actively works to grow and develop the skills and abilities of junior team memebrs
· Challenges direction, or the status quo, and seeks alternate perspectives and approaches in developing effective brand strategies.
· Proactively initiate and ideate new products and experiences to drive incremental visitation and revenue
· Ensure adherence to Compliance, SOPs and Approval/Budget processes
· Maintain marketing’s sphere of influence at the decision table
· Develop and oversee the execution of communication marketing collaterals
· Management of marketing budget and forecast reports and ensure expenditure drives business objectives.
· Additionally ensure Sustainability brand and activations are woven into our marketing narrative where appropriate and or as a brand position in support of the business objectives.
Job Requirements
Education & Certification
· Bachelor's degree in Marketing, Event Management, Tourism, Master’s/MBA or related field preferred.
Experience
· Minimum 10 years of marketing experience
Other Prerequisites
· Demonstrated leadership skills in team building, driving transformative change and delivering exceptional customer service within a matrix environment are essential.
· Hands-on experience working with diverse markets and teams to develop and lead marketing initiatives.
· Prior experience in the events, hospitality or tourism industry is desirable.
· Organised, with high-calibre project management, writing, communications and presentation skills for the preparation of business plans.
· Quantitative and analytical skills – comfortable with the necessary financial and analytical functions required to quantify the performance of marketing initiatives.
· Capable of distilling subjective marketing topics into actionable marketing strategies.
· Professional maturity; capable of building consensus between line and staff functions.
· Superior leadership skills – comfortable working with indirect authority.
· Excellent interpersonal skills to clearly and effectively communicate marketing strategies, concepts, ideas, and solutions to stakeholders, internal teams, and clients.
· Ability to work and lead effectively in a team setting, including synthesising ideas into concrete marketing implications.
· Enthusiastic about collaborating and communicating closely with teams and other stakeholders via a distributed model.
· You love getting to know things intimately and getting under the skin of how everything & everyone works. This means spotting connections that others don’t by looking for links between culture, futures and people
· You have an obsessive attention to detail when it comes to brand execution and understands the scale of operational delivery
· You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push our long-term brand vision into meaningful expressions that span the entire customer experience
· An ability to focus as well as multi-task, prone to see (and seek) solutions, not problems
· You are motivated to succeed as a team, not individual
· You are generous with your time and open with your thoughts
· Above all, you derive joy in storytelling the brand.
