About the Role:
The Chinese Copywriter and Researcher plays a pivotal role in shaping The Theatre Practice's brand identity and reaching our stakeholders. Reporting to the Executive Director and working closely with the Artistic Director, you will be responsible for crafting compelling narratives, translating content, and managing media relations to enhance the company’s reputation and audience engagement.
What You’ll Do:
Copywriting and Translation:
- Craft compelling Chinese copy for various marketing materials, including press releases, social media posts, advertising campaigns, promotional materials, and any other written materials required by the company.
- Translate English content into fluent and culturally appropriate Chinese, ensuring accurate and consistent messaging.
- Develop and maintain consistent brand voice and tone across all communication channels.
Marketing and Media Relations:
- Collaborate with the team to brainstorm and implement effective marketing and publicity strategies for sales, ticketing, and promotions.
- Build and nurture relationships with media editors, reporters, and journalists across print, radio, television, and online platforms.
- Act as the media liaison for The Theatre Practice, drafting and submitting press releases, responding to media inquiries, and preparing communication materials in a timely manner.
- Arrange and handle media inquiries and interviews effectively.
Research:
- Conduct in-depth research to recognize and map the artistic movements and ruptures within the company’s work, revealing insights not readily apparent to others.
- Gather, explore, and summarise information pertinent to each production, project, or programme undertaken by the company.
Who You Are:
- You are passionate about theatre and the performing arts.
- You possess excellent communication and interpersonal skills.
- You have strong organisational and time management skills.
- You are creative, resourceful, and a team player.
- Experience in marketing, communications, or a related field is preferred.
- Proficiency in social media platforms and digital marketing tools is a plus.
