About Us:
Great Giant Foods Singapore is a leading agricultural company dedicated to producing and delivering high-quality fruits from farm to table. As the brand principal of Sunpride, a distinguished fruit brand from Indonesia, we are at the forefront of agricultural innovation and quality control in the tropical fruit industry. We are committed to promoting healthy living through easy, delicious, and affordable fruit options. Join us in our mission to transform fruit consumption globally and make high-quality fruit a staple in every diet.
Key Responsibilities:
Strategy and Leadership:
• Strategic Leadership: Develop and implement robust growth strategies to enhance revenue, optimize business performance, and surpass business targets.
• Team Leadership: Lead and support sales team, fostering a collaborative environment that encourages cross-functional teamwork and innovation.
Product and Market Management:
• Product Management: Manage the entire product lifecycle from concept through launch, including market research, development, and introduction; collaborate with R&D and supply chain to ensure feasibility and alignment with consumer needs; manage pricing strategies to maintain competitive advantage and profitability.
• Sales Channel Management: Strategically oversee all sales channels including national key accounts, modern trade, and wholesale trade to maximize market penetration and sales growth.
Marketing and Customer Engagement:
• Promotion Programs: Develop and execute comprehensive promotion programs targeted at markets that value sustainable and ethically produced fruit, aiming to meet sales objectives and enhance brand visibility.
• Marketing and Brand Development: Work closely with the marketing team to implement campaigns that highlight the quality, source, and sustainable practices of the produce; ensure brand consistency across all channels; adjust marketing strategies based on performance data and market feedback.
• Customer Insights and Analytics: Utilize analytics tools to monitor product performance and understand customer preferences, translate insights into actionable strategies, and stay informed on industry trends to anticipate market needs.
Minimum Qualifications:
• At least 5 years of experience in the tropical fresh fruit business or a related FMCG sector, with significant management responsibilities.
• Proven expertise in managing fresh fruits category for national key accounts, modern trade, and wholesale trade.
• Demonstrated ability to develop and implement effective promotional programs.
• Successful track record in leading sales teams to achieve significant business growth and operational efficiency.
• Proficiency in managing diverse fresh fruits and related product portfolios and executing new product launches.
Preferred Qualifications:
While not mandatory, the following specialized knowledge and experience in the field of Cavendish bananas would be highly advantageous:
Banana Horticultural Knowledge and Supply Chain Management:
• Banana Cultivation Expertise: Deep understanding of banana agriculture, particularly Cavendish bananas, including best practices for planting, irrigation, pest management, and harvesting.
• Post-Harvest Handling: Expertise in the post-harvest treatment of bananas to prevent spoilage and ensure quality during transportation and storage.
• Cold Chain Logistics: Familiarity with cold chain management to maintain the freshness of bananas from farm to market.
• Banana Ripening: Knowledge of and experience with banana ripening processes, critical to ensuring the bananas reach consumers at the optimal stage of ripeness.
These specialized skills will further enhance our ability to maintain high standards of quality and innovation in our Cavendish banana operations and offer the opportunity for a candidate to significantly impact our supply chain and product offerings.
Why Join Us:
At Great Giant Foods Singapore, you will join a dynamic team committed to innovation and quality, where you can significantly impact our growth and product strategies. This role offers the opportunity to lead initiatives that shape a healthier, more fruit-forward world.
Application:
Interested candidates are invited to submit their resume and cover letter detailing their qualifications and motivations for the role. Please include "Head of Growth and Product Management Application" in the subject line.
