- Analyse competitors to assess market position.
- Analyse global industry and trends to identify expansion opportunities.
- Assess client needs for organisation's products and services.
- Conduct research to analyse emerging industry trends.
- Conduct target customer profile analyses to define desired market segments.
- Design the organisation's multi-channel marketing strategies.
- Develop strong industry networks across clients, vendors, partners and institutions.
- Develop the organisation's marketing strategies in line with business objectives.
- Develop the organisation's sales policies to align with sales volume and market share.
- Drive sales strategies and policies.
- Evaluate impact of potential government initiatives and regulatory changes on the industry and organisation.
- Formulate sales strategies which reflect the organisation's business objectives.
- Identify sales opportunities by employing a consultative sales approach.
- Lead sales negotiations and pitch processes.
- Lead the development of proposals and sales collateral based on review of business opportunities.
- Monitor marketing campaigns in accordance with the organisation's marketing objectives and strategies.
- Oversee development of creative concepts and marketing content.
- Oversee management of service providers who involved with marketing content creation.
- Prepare the organisation's sales expense budgets to determine ways to increase sales and profits.
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