It's essential to learn the answer to 'what does a retail assistant do?' to help you understand if this role is right for you. The primary duty of retail assistants is to provide excellent customer service. Part of their daily duties and responsibilities include:
- welcoming customers into the shop
- assisting customers to find desired items
- advising customers on new products and encouraging them to buy them
- receiving and processing shipments and deliveries
- organising merchandise and restocking depleted shelves so they're attractive to shoppers
- informing shoppers about ongoing sales, promotions and discounts to increase revenue
- keeping up to date with product information to advise customers and make recommendations effectively
- auditing the price of inventory regularly
- managing point-of-sale processes
- describing the features and benefits of products to shoppers to increase sales
- addressing and resolving shoppers' complaints, such as returns and refunds, to improve satisfaction and loyalty
- performing cleaning duties at the end of shifts
- assisting the shop manager with miscellaneous duties
