Position Summary:
- Drive sales and profitability of the Brand and the stores for assigned area(s) and/or brands and manage sales, marketing and operations functions. You will be responsible for total brand management including P&L and to achieve brand business goals.
- Maintain strong relationship with Brand principal and other key stakeholders.
- Drive retail excellence in line with the Brand and Valiram standards.
- Be an ambassador for the represented BRAND and portray at all times a professional and customer oriented image.
Roles & Responsibilities:
Optimise the sales, profits and other retail performance criteria
- Strategise and implement brand communication needs in keeping with the integrity of the brand and regional appeal.
- Plan and maximise sales and profit contribution of the Brand.
- Develop annual business plan to reflect brand positioning, negotiate key aspects of the planned delivery with the brand principal.
- Achieve business plan profit.
- Direct Operations/ Store Manager on managerial and operational aspects of the store with adherence and compliance to the retail operations standard.
- Driving associate behaviour and productivity.
- Partner with Merchandising to maintain brand profitability by managing full price and mark down sales, intake margins, levels of mark down activity and terminal stock.
- Lead localised pricing strategy and competitor insights and implement appropriate change to maximise sales and increase local market share.
- Reports and statistic compilations in relation to brand performance and share product performance and insight with HOD.
- Managing and maintaining a positive working relationship with the brand principal
Marketing
- Plan, direct and implement appropriate localised marketing activities/events/promotions for positive brand building and in driving sales.
- Partner with Brand principal/HOD to develop seasonal marketing and social media strategies.
- Provide insights to Valiram and the Brand, to better understand market trends and dynamics.
- Support the CRM and increase existing base of VIP customers.
Others
- Partner with Merchandising to place appropriate orders, optimise inventory and oversee in inventory integrity.
- Partner with Visual Merchandising in upholding of VM standard to ensure store environment is enticing, effective and in line with Brand Guidelines.
- To uphold and improve staff morale leading to a positive and dynamic working attitude and environment.
- Support store to maintain productivity and retail operational standards in areas of discipline, work performance and sales.
- In touch with what is happening in the store through periodic store visits.
- Support and assist in projects/tasks related to the brand as required/instructed by HOD/management.
