Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, and is part of Publicis Media, one of four solution hubs within Publicis Groupe. We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient. Join us!
Expectations of an Associate Media Director:
- Establish a partner-relationship with clients by being involved in the business environment
- Hone feasibility, profitability and negotiation skills through implementation and management of plans at best prices and terms to maximize effectiveness of placement’s reach to client’s consumers
- Ensure professional deliveries in all client dealings
- Collaborate with digital specialist teams to develop digital strategy and media plan recommendations, integrating offline recommendations
- Synthesize various media statistics and information to develop recommendations and opinions in the area of emerging digital media
- Serve as key contact for buyers in a variety of mediums (TV, print, digital, mobile, social, out of home etc.) to negotiate best investment opportunity to maximize reach of client’s content to targeted audience
- Synthesize various media statistics and information to develop recommendations and opinions in the area of emerging digital media
- Monitor plan execution and serves as first point of contact to raise and resolve any identified issues/discrepancies
- Ensure media deliverables are met on time and within budget and align with clients’ objectives
- Ensure clear documentation on all communications with business partners and agency partners
- Generate media insights using various data sources and crafts strategic POV based on data for internal and client audiences around media, brands, consumers and experiences
- Serve as first level coach and supervisor to one or more planners to support their knowledge of agency, client, vendor and industry basics as well as their overall skill development in the execution or monitoring of experience plans
- Work with Planner to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance)
Skills & Experience:
- 7-10 years media planning experience required, with focus on strategic and operational planning and execution, in regional/global accounts
- Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning
- Adaptive and keen to learn on the digital ecosystem
- Familiar with the timelines, processes and needs of the implementation of all media
- Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)
- Demonstrate critical thinking and problem solving
- Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Supervisory skills
- Knowledge and use of various research systems
- Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
- Integrate understanding into the work to make decisions on the business
- Filter and adapt the different options and applies good judgment combined with hard facts to select which ideas will produce the best results
- Understand what the client's business needs by understanding the history of the brand and what the client wants it to stand for. Understand the client's strategic intent and the implications for building the client's business
- Proficient in all syndicated and proprietary media applications
- Keep abreast to the development and trends in the ever changing media landscape
- Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis
Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
