- Responsible for the optimization of ASO of the company's products in Google Play and App Store, aiming to improve the conversion rate and natural volume of users' downloads
- Responsible for ASO data analysis, giving optimization suggestions and formulating corresponding strategies
- Responsible for the ASO strategy research and analysis of competing products, grasp the current status of products and operations, and put forward demands
- Formulate ASO optimization plan according to different product characteristics and market feedback
- Responsible for the planning, execution, and follow-up of ASO work, establish a work process, and coordinate relevant departments to implement the project
- Be sensitive to the rules and any changes of Google Play and App Store, have a deeper understanding of the new features of the store, and apply them to the actual work;
- Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores
- Create and implement best-in-class ASO strategies to increase the conversion rates on the app stores, maximize our apps’ visibility and increase downloads.
Required Skills and Qualifications
- Bachelor’s degree in business, marketing, or related field
- 3-5 years of experience in ASO with strong expertise in mobile apps.
- Up-to-date with the latest trends and best practices in mobile digital marketing and ASO.
- Familiarity with Google Analytics and other analytic tools.
- Excellent written communication skills.
- Ability to multitask.
- Experience with ASO – Must
- A strong understanding of Keyword research
- Proven knowledge of mobile platforms and technologies
- An excellent understanding of the different App stores and their processes
- Native English speaker ，Fluent Chinese is preferred
- Proficiency in additional languages – strong advantage
- Excellent analytical skills
- Creative and technical mindset
- Ability to work autonomously and in a self-directed manner
