The Marketing Manager is responsible for business development, managing large key accounts, marketing, sales of both broad based and niche logistics services including performing market research, prospecting, developing relationships with potential customers and meeting sales targets. He/She is also responsible for managing business resources, including manpower and internal assets.
Job description
- Develop intervention strategies to mitigate gaps in delivery of logistics services
- Develop risk mitigation plans
- Manage teams in the workplace
- Optimise use of allocated resources within business activities
- Develop intervention strategies to mitigate gaps in delivery of logistics services
- Review customer needs to enhance offerings and competitiveness
- Develop co-created solutions with customers to enhance offerings and competitiveness
- Drive customer attraction and retention strategies to improve on customer loyalty
- Develop vertical business plans to grow the markets of vertical sectors
- Collaborate with key account managers to identify new businesses and grow relationships that assist in revenue generation within assigned verticals
- Engage in targeted conversations that steer customers to solutions that address their needs
- Shape sales outcome effectiveness
- Review sales performance metrics to enhance sales outcomes
- Develop sales performance metrics based on organisation service prices and cost structure approaches
- Review sales proposals and/or tender documents
Qualifications
- Bachelor’s degree in marketing, business administration, or a related field
- Proven experience in sales and marketing, preferably in a managerial role
- Strong leadership and team management skills
- Excellent communication and interpersonal abilities
- Deep understanding of sales and marketing principles and techniques
- Analytical skills to assess market trends and performance metrics
- Ability to develop and execute effective sales and marketing strategies
- Adaptability and willingness to innovate in response to market changes
- Results-driven mindset with a focus on achieving targets and objectives
