JOB DESCRIPTION
Marketing & Business Development Manager is responsible for driving revenue growth, enhancing brand visibility, and expanding market presence. This role combines marketing expertise with a deep understanding of business development to develop and execute effective strategies that align with organizational goals.
RESPONSIBILITY
- Lead new business development initiatives to expand the company's market reach and revenue streams
- Develop and execute strategic plans to penetrate new geographic markets or customer segments
- Build and maintain strong relationships with industry partners, retailers, and distributors to discover new business opportunities
- Support and deliver strategic marketing plans that drive brand awareness and business objectives.
- Manage end to end marketing campaigns/promotions and activities (including conceptualizing, creative development and implementation) to drive brand awareness and usage of products & services.
- Liaise with internal & external stakeholders to ensure end-to-end delivery of marketing campaigns in an organized and timely manner.
- Manage and develop online and offline materials to support the marketing, business development and corporate teams - brochures, step guide, and ensuring alignment to company’s brand guideline.
- Assist in the management and development of digital content for social media and other digital media. Update the effectiveness of marketing plans to management & provide actionable intuitions for improvements
- Craft and activate media campaigns to drive company’s website traffic across channels like Search Engine Optimization (SEO), social media marketing, email marketing, and content marketing.
- Analyze campaign metrics and ensures it aligns with the goals of the campaigns.
- Identify market opportunities and competitor liabilities to maximize marketing campaign ROI.
- Take the lead to negotiate and work with various partners to establish agreements that benefit both parties, boosting brand visibility and generating leads.
- Provide support to other corporate functions to promote strategic initiatives.
JOB REQUIREMENT
- At least Diploma in Marketing, Communications, Business or any relevant discipline.
- Minimum five (5) years of relevant marketing experience, including digital marketing
- Proficient in Social media platform and online design tool.
- Strong command of written English, preferably with experience in copywriting.
- Excellent interpersonal and communication skills
- Result oriented, motivation driven & able to multitask
Working Days
5 days
Mon – Fri: 8:30am – 5:30pm
You will be required to work on weekends when there are events/ roadshows under your care.
Note: Compensation will be based on qualifications and experience.
