About the Role
The Brand Executive will be responsible for developing and implementing branding strategies to enhance the company's reputation and drive sales. This role involves market research, competitor analysis, and collaboration with various departments to ensure brand consistency across all channels. Strong communication and creative skills are essential for success in this position.
Marketing planning, Calendar and Campaign implementation:
- Monitors beauty communication and social digital landscape.
- Assists Consumer Marketing Manager to formulate and execute brand marketing calendar, omni-channel marketing programs.
- Leads campaign planning, strong and holistic execution through partnering with Corporate Marketing (Social Media, Content, CRM), Education, Commercial and Online teams (OL, B&M, SMC...) to align and achieve business goals.
- Leverages new product key selling points, social storytelling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels)
- Follows up with stakeholders in the execution of Unity omni-channel including Product Listing, Social Digital, CRM, Social Activation, Visual Merchandising, Promotion
Social Digital Marketing and Communication Execution:
- Partners with Corporate Marketing to execute Social Digital/CRM plan, follow up the implementation of media plan and communication plan as per project KPIs alignment.
- Partners with Corporate Marketing Team to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation.
- Executes social/digital local creative briefs.
- Identifies and proposes new initiatives to leverage with emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs.
- Additional - Responsible for FB, eDM SMS calendars, liaise with CRM agency to execute eDM/SMS campaigns, Bimonthly tracking, reporting, Quarterly tracking of database via Tableau against LY and APAC.
- Additional: Planning of assets and copies for visibility on retailer & mall partners' digital channel, eDM, social platforms during new launches and their key moments & campaigns.
PR/ KOL/ Community Management:
- Works with Corporate & Digital Marketing Manager to identify and propose local KOLs, relevant PR/Community that fits Brand’s need.
- Assists Consumer Marketing Manager and Corporate & Digital Marketing Manager to develop KOL/PR Plan, and write up content with ideas, topics for editorial write-ups, press discussions, key monthly highlights.
- Works with KOL on content and social asset briefing (Expand the understanding of this scope to the person):
- IG content brief
- Negotiating KOL contract (contract terms, usage rights, fees)
- Contract adaptation, work with corporate marketing for sign off.
- Comes up with mood board, storyboard for KOL's reference and Regional to approve.
- Oversee live shoot, ensure deliverables are per content brief, on time and on brand.
- Maintains and establishes relationship with KOLs for regular support and campaign focus, project collaboration.
- Implements paid and non-paid KOL activities and community activations on Brand Campaigns and Online Mega Campaigns
- Additional: 'In-person PR activations:
- Planning & overseeing PR activations.
- Liaise with regional team for approval.
- Sourcing and liaising with vendors like site venue/transportation/florist, themed F&B
- Planning, design event flow and themed IG worthy activities.
- RSVP management, Event space VM, planning of gifts, results tracking.
- Additional: Media management
- Consumer event planning, coordination, execution
- Pitch to retailers on events in exchange for comms support
- Redemption planning: T&Cs of vouchers, tracking of redemption, printing.
- Adapt artwork, copywrite for retailer’s comms.
- Liaising with event vendor: event VM, speech, activities
- Dry run with event vendor, education lead
- Event kits ordering, packing, delivering.
- Follow through to ensure comms roll out, participants receive workshop kits and more.
- Post event eDM: thank everyone for coming and remind them to redeem products.
- Post event tracking of redemptions.
Marketing Operation Management
- Maintains close contact with Education on current and upcoming programs to assure alignment with marketing calendar and accurate information.
- Partners with local Online team to execute E-commerce mega campaigns.
- Prepares consolidated report and recommend improvements or changes.
- Aligns with Product and Retail Marketing for Visual Merchandise implementation, commercial planning to support campaign objectives.
- Aligns with Corporate Marketing Team to develop targeted consumer offers using CRM database.
- Monitors the consistent implementation of all kinds of communication in timely manner.
- Consolidates report and analysis on all marketing plans and activities.
Budget Monitoring and Following up:
- Follows up with procurement and agency on budget usage plans.
Retail Marketing:
- Translates the marketing plan to develop the local Retail activation plan (including VM) to deliver omni-retail promotions by channel / retailer.
- Supports local promotions, events, and concepts to deliver on Brand KPIs
- Supports Key Account management across channels on promotional calendar and retail / VM execution to drive elevated in-store experiences and omnichannel execution excellence.
Other Tasks:
- As assigned by Consumer Marketing Manager
**We regret that only shortlisted candidates will be notified**
Interested candidates, please click on the following link to begin your job search journey and submit your curriculum vitae (CV) directly through the official PERSOLKELLY job application platform - GO. https://go.persolkelly.com/job/apply/8097
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EA License No: 01C4394
EA Personnel ID: R1108331
EA Personnel Name: Janelle Katherine Hoeden
