Responsibilities:
- To achieve the monthly net sales target for the assigned accounts based on the yearly budget set
- To achieve positive account profitability and Sales Contribution Profit (SCP).
- To build good working relationship with and understand the customer to anticipate and satisfy customer needs through value-added customer service and customer care activities.
- To raise brand/product awareness & visibility for Kao’s brands at store level.
- To work closely with the assigned key customer accounts to ensure that sales, distribution and merchandising opportunities are maximized, and the year’s sales budget is achieved.
- To track A&P spend and undertake monthly accounts profitability analysis to improve levels of profits contribution from the assigned accounts.
- To analyse and evaluate customer account sales trends and specific brand/category performance to improve volumes/value, Kao’s share of the business, distribution width and depth and merchandising/promotional thrusts.
- To work closely with Marketing / Trade Marketing to develop and implement innovative and impactful in-store sales promotion and merchandising programmes which will improve visibility and profitability.
- To provide feedback on trade developments and serve as the customer’s advocate within Kao to ensure that the company is constantly aligned to its key customers.
- To conduct business reviews with the assigned customer accounts with Senior Sales Manager to improve sales performance and develop Kao’s business within the account.
- To provide guidance and coaching to the Field Assistant’s team for monthly cycle activities, field route and merchandising guidelines
- To undertake regular field visits to monitor stock levels and displays; to develop relationships at the store level; keep abreast of, and provide feedback on, competitive developments; and gauge consumer purchase patterns.
Requirements:
- Diploma or Bachelor’s Degree
- At least 2 – 3 years of Consumer Sales Experience preferably working in FMCG environment.
- Good presentation and communication skills
- Good inter-personal skills
- Any other duties assigned by the Management.
