OBJECTIVES:
- To equip the distributor with the right infrastructure and technology capabilities to keep pace with any anticipated growth in the local market.
- To achieve the sales budget [sell in & sell out].
JOB SCOPE
- To develop and grow Traditional Trade business [by brand and category].
- To lead and provide strategic and execution sales plan for distributor and sales force to achieve sales budget and grow market share.
- To ensure merchandising standards set are met with regards to distribution matrix, stocks weights, coverage, share of shelf and in-store visibility of Kao range of products.
- To manage Key Account for Provision, Mini-Marts, Chinese Medical Hall, Beauty Stores, Traditional Departmental stores, Institution and other New Business Opportunity to drive sales. This shd be aligning with the sales budget and strategy.
- To provide the sales support in areas related to promotions, product staging and other related activities.
- To monitor closely on the monthly [sell in and sell out] sales and with the planned activities.
- To manage a team of 4 Kao exclusive Sales Reps for Traditional Trade and work closely with the distributor Management.
- To manage stocks inventory holding at the trade and distributor level.
- To conduct pre / post promotion evaluation to assess effectiveness / ROI and identify growth drivers for the business.
- To evaluate competitor activities and market trend to maintain competitive edge.
- To conduct Weekly Operational Review and Quarterly Business reviews with key customers.
- Work with internal teams (Market, Trade Marketing, Customer Service, Finance etc) to ensure timely and accurate delivery of products and services to the distributor
- Any other duties assigned from the Management.
QUALIFICATIONS:
- Diploma in Sales Management or experience equivalent with minimum of 3 – 5 years relevant experience in a Traditional Trade capacity; preferably in the FMCG environment.
- Strong leadership skills, selling skills and good ability to influence people.
- Responsible, positive, works with discipline and integrity.
- Must possess own vehicle.
