Job Description
Reporting to Head, Enterprise Business Group, the candidate will work with service line leaders to define and articulate the organisation’s product vision to drive market adoption and achieve desired market share, revenue growth and profitability objectives. The incumbent is also responsible for marcomm activities for the enterprise group.
Responsibilities
- Partner product managers and sales leaders to understand and positively impact the product roadmap to ensure that is aligned with market trends, customer input and corporate direction
- Integrate and align go-to-market strategies and campaigns that generate demand across service lines where possible for the enterprise business
- Ensure that brand guidelines are adhered to corporate directions in all marketing activities across the company
- Consistently analyse the market and competitive landscape – an expert on the market and provide recommendations for both product and company direction
- Integrate and align where necessary for sales and marketing content to help sales drive opportunities to closure which includes creation of product presentations, technical briefs, data sheets, success story collaterals, competitive information etc.
- Oversee original content for and successfully deliver webinar presentations, conference speaking opportunities and industry articles
- Develop and implement operating policies in his field of work
- Actively derive partner development opportunities with Sales leaders and Solution/Product line managers to identify priorities, focus partner marketing initiatives, and success metrics.
- Drive digital marketing for enterprise business
Requirements
- Degree in Marketing, advertising and/or communications
- At least 10 years of experience in the same field is required, in Telco or ICT industry
- Incumbent should also be equipped with supervisory experience managing teams.
- Equipped with up-to-date knowledge of marketing best practice and an eye for creative marketing opportunities.
- Possess excellent leadership, communication, and decision-making skills
