SMCP FASHION SINGAPORE PTE. LTD.
Our values
Act with agility as a business leader.
- Be a passionate entrepreneur
- Act with sustainable consciousness
- Nurture creative thinking & innovate
- Develop a global mindset
- Think elegance as an attitude
An agile organisation and ambitious teams
Our employees inspire Parisian Chic around the world. Our teams are present on five continents and our headquarters’ teams are divided between New York, Paris and Hong Kong.
The forth Brands are driven from their Paris headquarters and manage the entire product life cycle, from the design to retailing. They are consolidated from New York, Shanghai and Hong Kong to grow, even better & evermore.
Our headquarters around the world
From New York to Hong Kong, through Paris and Shanghai, we invite you to discover the professional universe of our collaborators.
The perfect marriage between luxury codes...
Luxury inspires us and drives our know-how, our image and our business model.
- Trendy products 100% designed by our teams, in Parisian workshops, under the direction of our Artistic Directors.
- Store locations on the most popular avenues and malls in the world, such as the Champs-Elysées (Paris), Regent Street (London), Via Manzoni (Milan), Harbour City (Hong Kong) and Soho (New York).
- Personalized service and premium shopping experience provided by sales teams shaped by our training school: La School.
- A high-end image conveyed by a dedicated and geolocated communication strategy.
…and fast fashion
Fast fashion balances and complements our model to be more agile in responding our customers requests.
- A distribution network and retail model controlled and standardized thanks to short and reactive cycles, from design to production.
- Flexible supply and a diversified supplier base for high quality products and reduced delivery times.
- Integrated IT and Supply Chain systems, ensuring a single global platform and a single optimized Supply Chain.
- A permanent renewal of collections in stores, with an average of 25 new products per week.
