Publicis is hiring for a client-facing role with integrated buying, planning and activation capabilities, covering all analog & digital channels including programmatic & biddable platforms. This role opens up your world to the beauty of media in the advertising world. You will be devising strategies for advertising campaigns so that they reach their target audience and have the intended impact within an agreed budget. This involves understanding the audience, their needs and preferred media and platforms, as well as the brands aiming to reach them. You will pick up skills on how to creatively integrate both traditional and digital elements into the overall media mix of advertising campaigns while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives.
If you are known to be meticulous, strong with numbers and curious about the media world, we want to talk to you!
Expectations of an Integrated Media Planner:
1. Planning
- Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plans
- Liaise with media owners for proposals
- Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on a local level.
2. Buying
- Negotiation with media owners for better rates and value adds
- Booking of ads and setup of digital ads– both managed service and self-service
- Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission
- Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing)
- Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings
