The Senior Integrated Media Planner will report directly to the Director/Manager, overseeing the day-to-day development and implementation of media plans. We are looking for an excellent team player whose role includes ensuring quality control of our media deliverables and the execution of strategies within budget. The Senior Media Planner will also manage day-to-day relationships with internal stakeholders, clients, and media vendors to ensure smooth communication and successful campaign outcomes. Strong organisational and communication skills are essential to deliver effective media strategies that meet client objectives.
Expectations of a Senior Integrated Media Planner:
1. Planning
- Partner your Director/Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan
- Liaise with media owners for proposals
- Engage clients and creative agencies on day-to-day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels
2. Buying
- Negotiation with media owners for better rates and value adds
- Booking of ads – both managed service and self-service
- Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission
- Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing)
- Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings
