As the Brand & Media Analyst, you are responsible for analysing consumer and media data, market trends, brand performance and competitive landscape to provide actionable insights. Your role involves utilizing various data sources to understand consumer and customer preferences, identify market opportunities, and evaluate the effectiveness of brand and media strategies. You enjoy working on a strategic level as well as hands-on with data and visualization to perform your analyses and reporting. You also possess the skills to turn data into action.
You will also collaborate with cross-functional team to leverage data to drive strategy. You will support in optimizing media investments to enhance brand perception, customer relationships, and drive business growth.
Key responsibilities
- You are responsible in conducting in-depth analysis of consumer behavior, utilizing market research data, surveys, and customer feedback and competitive analysis to identify market trends, emerging opportunities, and potential threats.
- Evaluate the perception of the brand in the market and among target audiences, identifying strengths and weaknesses of the brand image and recommend strategies to enhance brand equity.
- Drive media analysis consisting of measuring media performance across various channels, evaluating competitors’ media strategies and presence, monitoring and analyzing media metrics, engagement, and sentiment, while assessing the impact of media performance on overall brand perception.
- Collaborate with relevant teams to develop effective marketing strategies and optimized media plans, interpreting and analyzing data from various sources to draw meaningful conclusions and actionable recommendations.
