RESPONSIBILITIES
- Provide strong support to Local & Regional Sales & Marketing teams to facilitate their business strategies and sales initiatives in their respective local markets to meet established business objectives and revenue generation
- Conceptualise & implement all marketing functions inclusive of ship marketing promotional collaterals / corporate communications, public relations, media relations & crisis management, Corporate Social Responsibility initiatives / digital & social campaigns, strategic joint partnerships, theme cruises & enrichment programs to elevate incremental onboard revenue, embark on multi projects & event management eg. travel fairs / roadshows / trade events / cruise forums organisation
- Manage external creative ad / media / digital & social marketing agencies towards ship brand & tactical campaigns / projects timelines
- Copywrite, translate, vet & approve a full spectrum of local & regional marketing communications to ensure brand consistency & contents accuracy (ATL, BTL, digital & social media platforms)
- Orchestra media interviews, craft media releases and media responses for local & regional media interviews queries
- Reinforce set corporate brand guidelines and policies & procedures as a corporate brand advocate
- Conduct ship tours and host travel agents, media & strategic joint partners familiarisation cruises & Flycruise trips
- Execute portstay ship events, theme cruises, enrichment programs and other mega inaugural cruise events across the region
- Coordinate drone filming, 360 VR shoot, cruise & event photography and videography assignments
- Work closely with the Hotel Operations – Cruise Entertainment / F&B / Marine Operations / Retail / RWAS / Spa / Shore Excursions teams for homeported ships under countries of responsibility to innovate, showcase and implement onboard enrichment programs, theme cruises, promotional campaigns with internal stakeholders &/or with external strategic joint partners to create new bespoke cruises
- Embark on joint collaborations with National Tourism Boards for to manage joint coop campaigns & cruise development funds, consolidate supporting documentations and oversee proper financial audit process to fulfil the joint coop funds reimbursement
- Evaluate sponsorship proposals, contra agreements, and prepare sponsorship cruise letters
- Manage consumers’ enquiries and guest challenges to achieve top-notched service excellence
- Recommend & maintain annual marketing budgets, map out marketing communications plans, track campaign effectiveness and run post-mortem reports in association with marketing efforts for the respective regions / markets covered
- Garner market trends & cruise insights to generate management reports & presentations to achieve USP competitive edge for product innovation
- Any other adhoc assigned new projects and job responsibilities
QUALIFICATIONS AND EXPERIENCE
- Candidate must possess a Degree in Business, Marketing, Mass Communication, Hospitality & Travel Tourism or other related disciplines
- Minimum 3 - 5 years of relevant in Marketing, Hospitality & Travel Tourism work experiences, with regional exposure is a plus
- Able to work swiftly in a fast-paced and dynamic environment, under minimal supervision across multiple regional markets and different time zones concurrently
- Exceptional time management & delivery of top-notch quality work with high volume turnover to meet tight deadlines
- Display great passion & good work aptitude, strong sense of urgency and personal integrity
- Excellent interpersonal skills, analytical skills, creative thinking, keen eye for detail and sharp business acumen
- Effective presentation, negotiation and multi-projects management skills are required
- Well-versed in MS Office, HTML, Adobe Photoshop software is a plus
- Must be able to travel to Asia Pacific and Middle East and North Africa region when required, up to 35% of the time
