Job Purpose
The Content Specialist is an integral part of the in-house production team to capture, produce and edit videos, photos and other multimedia content to showcase stories. The content seeks to increase awareness of key narratives as well as behind-the-scenes efforts. The Content Specialist is required to have advanced skills in video production and creative editing with a fine eye for storytelling to enhance brand reputation.
Responsibilities
- Create and develop multimedia (audio/video) social media content, brand marketing videos by leveraging AI, and to support company-wide projects for publicity
- Script, storyboard, art direction, allocate resources, set deadlines, work with internal staff and determine optimal modes of media channels for amplification
- Work independently as well as part of a team to establish project deliverables
- Collaborate closely with internal and external stakeholders to help facilitate the creation of multimedia content
- Plan photo and video shoots; scout, select and prepare shoot locations
- Develop production schedules and seek the necessary approvals prior to the production shoot
- If required to, select and hire additional crew and talent; direct and coach talent; make transportation arrangements for crew, talent and equipment; and ensure all location power needs are met
- Record and edit video, photo and sound projects, including selecting program format for final output, capturing/importing media, organising raw media, editing footage and sound files, creating and inserting static and motion graphics, titling, adding music/voice-over/sfx, media management and archiving project media
- Manage video and photo library and will need to be in charge of the production equipment
- Use analytics or understanding of social media trends to help curate and create content
Qualifications & Work Experience
- Diploma / Bachelor’s Degree preferably in Film, Graphic, Multimedia or related discipline with experience in production and video editing
- 1 - 5 years of directing and editing of social media content
Skills
Technical skills include:
- Video production includes familiarity with DSLR cameras, various HD and SD formats, preproduction/planning, studio and field production, lighting/grip, scriptwriting, storyboarding and photography
- Pre-production planning
- Post-production entails digital video editing, still and motion graphics design, and video compression for multiple delivery platforms
- Expert level knowledge of Adobe Illustrator, Photoshop and Final Cut Pro
- Basic understanding and usage of Canva (or similar)
- Excellent photography skills
Generic skills include:
- Meticulous with strong organisational skills, and enjoys teamwork
- Constantly strives to develop skills and explore new techniques, and shares skill knowledge and tactics with the team
- Excellent communication skills, positive attitude and experience working with other departments and external vendors
- Able to work in a fast-paced environment, and always looking out for new ways to refresh content to engage different audiences
