About DDB Group Singapore – With a focus on innovative marketing, DDB Group Singapore builds brands and business with its specialised divisions: DDB, Tribal Worldwide (digital), TracyLocke (shopper marketing), Track (e-commerce, data and CRM) and TellingStories (film and content). DDB Group Singapore is also the regional hub agency for DDB Asia. It is part of the DDB Worldwide communications network – the fourth largest communications network in the world, with more than 200 offices in over 90 countries.
Scope
The Copywriter is responsible for generating the words, slogans and audio scripts that accompany advertising visuals. This may include conceptualising ideas, creating slogans, catchphrases, messages and straplines for digital campaigns. However, it also involves writing text for print advertising, as well as scripts for radio jingles and TV commercials.
Primary Responsibilities
- Liaise with clients and interpret their briefs
- Develop creative ideas and concepts, often in partnership with the art director
- Present ideas to colleagues and clients
- Familiarise yourselves with your clients’ products and services, the target audience and their competitors’ activities
- Write clear, persuasive, original copy
- Be in-synch with the trends in digital media
- Proofread copy to check spelling and grammar
- Oversee campaigns through the production stage to completionse to feedback from the creative director, account team or clients
- Oversee campaigns through the production stage to completion
- Work on several campaigns at once, sometimes under pressure and often to tight deadlines
- Cast actors for TV and radio work, and listening to voice tapes
- Liaise with production companies, photographers, typographers, designers and printers
- Keep up to date with popular culture and trends
- Monitor the effectiveness of advertising campaigns
Required Skills & Preferred Qualifications
- Highly creative and imaginative
- Understanding of digital platforms
- Possess good written and interpersonal skills
- Work well in a team
- Able to work under pressure
- An interest in commerce, popular culture, and new advertising trends and techniques
Interested applicants, please send your resumes to [email protected] indicating current and expected salaries.
