- Conceptualize and execute integrated marketing campaigns to drive brand awareness, recruitment
- Strategize and manage tactical campaigns, and develop marketing collaterals.
- Strategize and manage digital marketing efforts to better optimize marketing performance and budgets
- Create content for marketing automation, advertorials/editorials, digital ads and social media platforms
- Plan and execute B2C events
- Manage client loyalty and referral programs
- Build effective working relationships with both internal stakeholders as well as external partners, agencies and vendors
- Maintain website and social media channels
- Oversee and ensure that the daily/weekly/monthly marketing administrative tasks are delivered in a timely manner
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