Le Pub was created by combining the renowned Publicis Italy (“#1 Creative Agency in World” - Adweek 2021, “#2 Creative Agency in the World” at Cannes 2021, “Most Effective Ad in the world” – Kantar 2021) & best-in-class data, media and technology expertise from Publicis Amsterdam. We are expanding globally and Singapore is our strategic APAC Hub that is growing rapidly and we are looking for hungry and talented people.
We believe that brands can no longer merely communicate with consumers and must now earn their place in people’s daily lives. Stated differently – it’s about helping brands deliver real value (rather than messages). That’s why Le Pub is obsessed with creating innovative experiences that matter enough to “live in culture”. Fuelled by rich global data and powered by world-class creativity - Le Pub is where brands meet culture.
The most creative agency in the world
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Have a look at the work.
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Le Pub is looking for a Strategy Director to join the team immediately. If you’ve got 8-10 years of experience in communications strategy, brand building and design brand experience/ customer journey– we’d love to hear from you.
Discipline overview
The Strategy Director is responsible for creating powerful visions and roadmaps for brands - bridging brand strategy, campaign planning, experience design and innovation. With a rich background in brand and communications planning + passion for innovation + obsession with popular culture, the director is a project leader and trusted advisor across the agency and client world.
Job Description
Your role as Strategy Director is defined by 3 key areas of responsibility:
1. Leading the strategic recommendation to build & grow brands to support client business growth:
- Provide strategic thinking and consumer insights suitable for developing Global Brand Communications/Platforms and Campaigns.
- Inspire, drive, and deliver strategic thinking and frameworks suitable for Tiger’s & Heineken’s overarching platforms and campaigns
- Have deep understanding of client business to provide consultant POV on what is the right things to do
2. Have gravitas and ability to Hold strategic conversations with senior clients, and define key priorities for the account to support the growth agenda.
- Champion strategic direction and elevate creative output on the account.
d. Via annual planning conversations to help define priorities for investment and what is required to deliver this
e. Via strategic approach for global and regional campaigns that build a global brand yet are locally relevant. You will work closely with the local planning team and data points from local markets to ensure we have local insights reflected in our global campaign where applicable
f. Lead the integration of capabilities and external partners to deliver a seamless campaign ecosystem
g. Via giving creative direction that delivers the most effective expression of the aligned strategy on the brand & campaign. Working closely with the creative and account team to inspire and shape the work to our global standard
h. Inspire and elevate creative work for the brands
3. Be the brand governance for local markets:
a. Involve in local campaigns and support strategic rigour as well as inspire and elevate creative outputs.
b. Provide guidance for local implementation of the global campaign and beyond to ensure brand consistency yet apply what works well locally to achieve success
c. Review and support the strategic direction and creative output for local campaigns (done by local markets)
Expectations as a member of our LePub global planning community
● You believe passionately in the power of Creativity-Data-Culture. You are curious about what’s happening worldwide and within your client business & consumers. You have a keen perspective on Brands vs Culture, inspiring the team & clients with your thought leadership and best practice in building meaningful brands in culture.
● Your ideas and voice will be heard, respected and protected with passion. Ideas are not disposable commodities; they are our most precious assets
● You will be tested and challenged, but you will equally be supported, encouraged and celebrated. Because the true value of a community is that we bring out the best in each other
Qualifications
● Require 8-10 years experience in a modern advertising agency (digital, integrated comms, content, Social, Activation)
● Strong strategic thinking and experience delivering successful integrated communications
● Has experience working on the global, and regional business is preferred
● A proven track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations
● Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
● Highly organized with a keen sense of attention to detail
● Exceptional initiative and follow-through skills
You excel in:
· Presenting compelling stories
· Understanding problems and opportunities from various lenses
· Developing territories and inspiring teams around them
· Working in multidisciplinary teams
· Designing and facilitating workshops
· Navigating agency and client dynamics
