Job Responsibilities:
- To support the Schools, Centres and Shared Services on their needs in the areas of communication, crisis management, publicity, media, social media, websites, events, Heritage Centre and PDPA.
- To develop and implement branding strategies and campaigns to increase mindshare for the APSN brand.
- To build and nurture relationships with media and influencers to enhance publicity.
- To do copywriting and produce marketing collateral from Annual Reports, newsletters to corporate videos.
- To create content for various platforms including websites and social media platforms.
- To increase APSN’s social media presence and engagement with followers.
- To render communication and publicity support for APSN’s efforts in fundraising, partnerships and volunteering.
- To be involved in any other projects and duties as assigned.
Job Requirements:
- Bachelor Degree in Mass Communication / Marketing or equivalent
- At least 3 to 4 years of relevant experience
- Experience in digital marketing, social media content creation/management, and applying data analytics to assess effectiveness.
- Experience in producing marketing collateral from Annual Reports, newsletters to corporate videos.
- Experience in planning and executing integrated end-to-end publicity campaigns, both online and offline, and across various platforms.
- Familiar with using WordPress and other content management systems to update websites.
- Familiar with MS Office, Google Drive, and design software.
- IT savvy and able to learn to manage new systems easily like EDM system, enterprise systems, etc.
- Well-versed in photography
- Attention to details, with the ability to work independently and in a team, to meet deadlines.
- Ability to communicate with stakeholders of all levels.
- Strong proficiency in the English language, both spoken and written. A second language will be an added advantage.
