Job Description:
We are seeking a highly skilled and innovative Digital Marketing Manager to join our team at a well-established TCM company in Singapore. The successful candidate will be responsible for developing, implementing, and managing digital marketing strategies that promote our brand, products, and services. This role requires a deep understanding of TCM, the ability to engage with both local and international audiences, and a strong grasp of digital marketing trends.
Job Requirements:
1. Strategy Development:
- Develop and execute comprehensive digital marketing strategies that align with the company’s goals and brand values.
- Analyze market trends, consumer behavior, and competitor activities to inform strategy.
2. Content Marketing:
- Create, curate, and manage engaging content across digital platforms, including social media, blogs, and websites, with a focus on TCM-related topics.
- Collaborate with TCM practitioners to ensure content accuracy and relevance.
3. Social Media Management:
- Manage and grow the company’s social media presence on platforms such as Facebook, Instagram, LinkedIn, and WeChat.
- Engage with followers, respond to inquiries, and build an online community that resonates with our brand.
4. SEO/SEM:
- Implement and optimize SEO strategies to improve organic search rankings and drive traffic to the website.
- Manage SEM campaigns, including Google Ads, to maximize ROI.
5. Email Marketing:
- Develop and manage email marketing campaigns to nurture leads, promote products, and maintain customer relationships.
6.Analytics and Reporting:
- Monitor, analyze, and report on the performance of all digital marketing campaigns.
- Use data-driven insights to refine strategies and improve outcomes.
7. E-Commerce Management:
- Oversee the online store, ensuring a seamless user experience and driving online sales.
- Collaborate with the sales team to implement promotions and manage inventory.
8. Partnerships and Collaborations:
- Identify and collaborate with influencers, bloggers, and other partners to enhance brand visibility.
- Manage relationships with digital marketing agencies and other external vendors.
9. Compliance and Brand Integrity:
- Ensure all digital marketing activities comply with local regulations, including those related to health products and services.
- Maintain brand consistency across all digital channels.
Job Requirements:
- Highly experienced individual in Marketing, Digital Media, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, preferably within the healthcare or wellness industry, with a strong understanding of Traditional Chinese Medicine (TCM).
- Proven experience in developing and executing successful digital marketing strategies.
- Strong knowledge of SEO, SEM, social media management, content marketing, and email marketing.
- Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Ability to create, curate, and manage TCM-related content across various digital platforms.
- Experience in managing online stores, driving sales, and optimizing the user experience.
- Proven experience in growing and managing social media communities across platforms like Facebook, Instagram, LinkedIn, and WeChat.
Strong engagement and communication skills for interacting with online audiences. - Experience in identifying and collaborating with influencers, bloggers, and other partners.
- Excellent written and verbal communication skills in English and Mandarin (to liaise with Chinese-speaking stakeholders and create content relevant to TCM).
- Understanding of local regulations related to digital marketing, especially in the healthcare and TCM sectors.
This role is only open to mature individual who are at least 40 years old, Singaporean or SPR.
