Founded by the Monetary Authority of Singapore in 2021, Elevandi connects the world for impactful innovation. Elevandi’s initiatives have convened over 420,000 people through global dialogues, closed-door roundtables, investor programmes, educational initiatives, and research. Our flagship programme, the Singapore FinTech Festival, alongside platforms such as the Point Zero Forum, Insights Forum, Japan FinTech Festival, Inclusive FinTech Forum, 3i Africa, and more, positions us at the forefront of fostering collaboration and value creation across policy, finance, and tech sectors.
We are expanding our marketing team and seeking an experienced Senior Events Marketing Manager to lead and execute the marketing strategy and campaign for our global events. In this role, you will be instrumental in driving the promotion of large-scale events, enhancing brand awareness, and attracting top-tier participants and partners from around the world.
Job Description:
Event Marketing Strategy:
· Lead the development and execution of integrated marketing strategies for our global events, in particular, the Singapore FinTech Festival and Insights Forum.
· Collaborate with cross-functional teams, including sales, partnerships, operations, and content, to align marketing efforts with event objectives.
· Identify target audiences and craft compelling narratives that resonate, driving engagement and registrations.
Campaign Management:
· Email Marketing: Develop and execute email marketing campaigns designed to engage and convert. This includes creating segmented email lists and targeted messaging.
· Social Media Strategy: Lead the creation and implementation of social media campaigns and content that drive event awareness and engagement across platforms such as LinkedIn, Twitter, Instagram, Facebook, and YouTube.
· Content Creation and Management: Create engaging content such as videos, interviews, and promotional materials. Manage onsite photography and videography to capture key moments and create compelling visual content.
· Digital Marketing: Work closely with performance marketing and marketing operations teams on paid campaigns and website content.
· Develop and manage timelines, budgets, and performance metrics.
· Work closely with the content and creative teams to produce engaging marketing materials, including videos, adverts, brochures, and more.
Performance Analysis and Reporting:
· Monitor and analyse marketing campaign performance using a data-driven approach to constantly optimise the campaign.
Our Ideal Candidate:
· Minimum of 8 years of marketing experience with a proven track record of hands-on experience executing successful campaigns for large-scale events.
· A Critical Thinker: Ability to evaluate complex situations, make informed decisions, and devise effective solutions.
· A Problem Solver: Capable of identifying challenges and developing creative and practical solutions to overcome them.
· A Storyteller: Skilled in crafting compelling narratives that engage and inspire target audiences.
· Email and Social Media Expertise: Strong hands-on experience in both email marketing and social media strategy, with a proven ability to drive engagement, registrations, and ROI through these channels.
· Cross-Functional Collaboration: Experience working within cross-functional teams, including sales, partnerships, operations, and content, to align marketing efforts with event objectives and ensure cohesive execution.
· Industry Knowledge: A keen interest and understanding of the FinTech and Financial Services industry, its trends, and key players is preferred, but not mandatory.
