COMMUNICATIONS & MEDIA PLAN
- Formulate communications and media calendar for each revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams
- Responsible for consistently creating positive and relevant news to drive P R value from earned local and global channels
- Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assets
- Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention centre, dining outlets, and spa, ensuring it resonates with our target audience.
- Lead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue
- Source and collaborate with relevant partners and suppliers to create unique guest experiences and events
CAMPAIGN & EVENT MANAGEMENT
- Plan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
- Host and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomes
- Drive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targets
- Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies
MARKET RESEARCH & ANALYSIS
- Conduct market research to identify consumer preferences, market trends, and competitive landscapes
- Analyse data from various platforms to provide informed proposal to meet commercial and business goals
- Review competitors to create in-depth communications strategies to promote all products and service
PARTNER & INDUSTRY ENGAGEMENT
- Proactively initiate partnerships drive business synergy and reduce costs
- Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations
- Seek relevant brands for co-branded guest experiences
BUDGETING
- Monitor and maintain budget for all communications campaigns, ensuring forecast accuracy
- Responsible to gathering scope and costs for budgeted items related to marketing communications
- Manage and allocate the communications budget effectively to achieve desired results and a strong return on investmentPlan and prepare for annual budget submission and presentation
OTHERS
- Comply with hotel and department policies and procedures at all times
- Assist with any other Sales & Marketing projects as requested
- To carry out other duties as and when assigned by the Management of the Hotel
