Content Creation:
- Develop and produce visually compelling and innovative content for TikTok and Instagram platforms.
- Ensure content aligns with the brand's voice, style, and overall marketing strategy.
Content Calendar Management:
- Develop and manage a monthly content calendar for our social media platforms, primarily TikTok and Instagram.
- Develop captivating captions for each post to boost brand awareness and audience engagement.
Trend Monitoring:
- Stay up-to-date with current trends and emerging content formats on TikTok and Instagram.
- Integrate trending elements into content to maximize reach and engagement.
Communication:
- Responsive and effective in handling direct messages (DMs) and inquiries across all social media accounts.
- Work closely with the respective brand leads to align content with overall campaign objectives.
- Collaborate with influencers and other partners to enhance content reach.
Technical Skills:
- Proficiency in video editing and design softwares (e.g. Canva and Capcut).
- Knowledge of social media analytics tools including but not limited to Facebook Insights, Instagram Analytics, and TikTok Analytics is a plus
- Extract meaningful insights, assess content performance, and make data-driven decisions to optimize our brands' digital presence.
Creativity:
- Strong creative thinking and problem-solving skills.
- Ability to translate ideas into visually appealing and engaging content.
Communication:
- Strong verbal and written communication skills.
- Ability to convey ideas clearly and effectively.
Adaptability:
- Ability to adapt quickly to changing trends and platform updates.
- Willingness to learn and implement new technologies and techniques.
