- Develop comprehensive annual, quarterly, and monthly marketing plans to support country goals across business lines within agreed timeframes and quality standards
- Design multi-channel marketing campaigns detailing lead sources, numbers, and related activities for campaign execution
- Collaborate with Office Managers to develop and support activity calendars, including in-office activities and outreach initiatives
- Collaborate with key stakeholders to plan and execute lead generation initiatives effectively, meeting required lead numbers by source to maximize sales opportunities
- Identify new lead generation opportunities and recommend investments and projected outcomes to the Country Director
- Event Marketing Management
- Plan, schedule, and execute marketing activities to support events, including pre-event marketing and event-related activities
- Prepare marketing and booth designs with support from the Regional Team
- Support wider event management as required and evaluate event success based on feedback to improve future events
- Web Marketing (Led by Regional Web Marketing team)
- Work with the Regional Web Marketing team to maintain and update the local website to inspire students and meet objectives
- Develop and implement SEO/SEM strategies with the Regional Web Marketing team, including content development to drive students to website
- Collaborate with Regional Web Marketing team to generate web leads through multiple online platforms (Google, Facebook, etc.)
- Contact Centre Management - Lead Qualification
- Set up and manage the Local Contact Centre, working closely with the Regional Contact Centre team
- Support the Contact Centre team to qualify web leads according to defined targets
- Monitor and optimize Contact Centre performance, providing performance reporting and monitoring
- Analytics and Reporting
- Utilize analytics to evaluate marketing campaign effectiveness and track the number of qualified leads generated versus targets
- Proactively escalate issues and propose ideas to improve lead numbers and quality
- Team Leadership
- Lead and develop a high-performing team to deliver key marketing objectives from a corporate unit perspective
- Foster an environment of collaboration and cooperation across regional marketing teams
- Set performance targets for key performance indicators, ensuring clear delegations
- Financial Management
- Provide innovative and creative marketing solutions to achieve KPIs within the agreed budget
- Manage budget and resource allocations effectively to deliver business priorities
Requirements:
- Atleast 5 years of marketing experience preferably in education industry
- Knowledge in online marketing platforms and experience leading digital marketing campaigns
- Experience in working in dynamic global environment
Interested applicants for the above advertised position(s), please kindly email an updated copy of your resume to: [email protected]
EA License No.: 13C6305
Reg. No.: R2093254
For candidate who applied for the advertised position is deemed to have consented to us that we may collect, use or disclose your personal information for purpose in connection with the services provided by us.
