About the role:
- As a Regional Customer Marketing Manager for the Asia region, you will play a key role in conceptualizing, developing, prioritizing, and carrying out compelling marketing strategies and plans with regional commercial stakeholders, functional marketing teams and alliance partners to accelerate lead conversion and market share in existing customer base and net new accounts.
- You will be responsible for owning end to end marketing plans and budget, from prospect acquisition to engagement to conversion via tactical marketing mix including events, social media and digital platforms.
- In this role, you will identify, create, and scale cost-effective customer acquisition and lead generation campaigns across new and established target market audiences.
- Success in this role relies on the ability to build collaborative relationships at multiple levels internally.
- A positive, upbeat approach and the ability to manage several simultaneous tasks and projects whilst remaining calm and focused are also key factors to successful performance.
Your background:
- In this pioneering role, you'll be the architect of our inbound marketing strategy, leveraging inbound tactics and marketing technology to drive website performance, lead conversion, and market share growth.
- You'll collaborate with regional and global marketing teams to develop and execute data-driven campaigns that attract, engage, and convert high-value audiences.
- You will shape a data-driven strategy and drive execution for accelerating pipeline through inbound marketing tactics.
- You will connect the dots between innovative Mar Tech and traditional multi-channel marketing tactics, using technology to power personalization-at-scale and seamless engagement experiences to target audiences and for re-marketing.
Mandatory Skillset:
- Inbound Marketing Campaigns: Expertise in designing, executing, and optimizing inbound marketing campaigns to attract, engage, and convert target audiences.
- Analytics and Action from Insights: Proficiency in interpreting data from marketing campaigns and other sources, turning insights into actionable strategies to improve performance and ROI.
- MarTech Products: Hands-on experience with marketing technology platforms, tools, and solutions to automate, optimize, and measure marketing activities.
- Customer Analytics & Data Management: Skilled in analyzing customer data to derive meaningful insights and applying these insights to drive personalized marketing efforts and customer engagement.
- Chatbots and AI Assistants: Experience in integrating and managing AI-driven tools, such as chatbots and virtual assistants, to enhance customer interaction and support.
- B2B Marketing with Digital Focus: Demonstrated success in B2B marketing, particularly in utilizing digital marketing strategies to drive lead generation, brand awareness, and customer retention.
EA License Number : 11C4879
