Job Description:
- Develop and deploy strategic account-based marketing plans across multiple tactics including events, email, content syndication, display ads, and social media channels.
- Collaborate across business teams, as well as extended marketing teams to plan and deliver integrated marketing initiatives that generate demand, portfolio awareness, and overall market share
- Monitor success and budgets, and contribute to achieving business and revenue growth targets in shared ownership with the program managers
- Identify opportunities to improve campaign effectiveness through better audience segmentation, digital techniques, and processes; be aware of the latest lead, audience, and content-led customer acquisition advancements
- Brief external agencies, including creative, digital, and media planning, to deliver campaign activity; ensure that brand standards and identity guidelines are adhered to, and stay focused on KPIs and metrics for each campaign
- Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences
Requirements:
- 1-2 years of relevant experience
- Degree of relevant discipline
Qualified candidates are invited to submit their applications in (MS Word) format to Shaun Quek Yew Meng R1660732
Recruit Express Pte Ltd
EA Licence No: 99C4599
Only shortlisted applicants will be notified
