What’s the Role?
We're looking for a SEO Content Specialist who’ll focus on English-speaking APAC markets to join our growing SEO Content team. You’ll have the opportunity to learn all about SEO, by taking ownership of blog content strategy for multiple markets in the Pacific and Southeast Asia region.
Content and SEO at Wise is about making sure we offer the best possible content and on-site experience to our customers. We don’t believe in stuffing keywords in a blog article or building artificial links - but we do believe in great copy that inspires and helps readers to find answers.
We’re on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and monitor its performance too, because we believe that working in SEO means that you understand how the content you’re producing helps the end user.
This role is ideal for someone with junior level experience in SEO content marketing, who is passionate about blogging and content creation.
Your Mission
Produce high quality SEO optimized content in English for multiple blog locales - most notably Wise’s AU, SG and NZ blog
Own your content - from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process
Conduct keyword research using Ahrefs, SEMRush
Target mainly personal customers and understand the wants, needs and pain points of our potential new customers
Explain our products in an easy to understand way for the readers
Edit copy - you’re not afraid to fix copy or make direct changes when necessary
Make data-driven decisions using a range of SEO and analytics tools
Optimize older articles to improve conversion rates and boost performance
Communicate key insights and obstacles to the team and broader Marketing team
Find, coordinate and manage a bunch of talented freelance writers
Follow frameworks - you will ensure our content follows legal, brand and PR guidelines
If you're experienced in SEO, you might help us identify a new way of working or initiative that helps bring growth to our channel as a whole, not just your locale
This Role Will Give You The Opportunity To
Own some of the most promising blog locales in Wise and directly see your impact i.e. how your articles bring new users
Work autonomously with help from your lead and other team members
If you’re already experienced in SEO, you may have a chance to identify a new way of working or initiative that helps bring growth to our channel as a whole
Deepen your SEO and marketing skills by working with talented people in the team
Work in the SEO content team, probably the most international team in Wise, which consists of 37 (and counting) people from 20 different countries
Be flexible in how you work, we understand that everyone needs a little something different so we’ll do our best to make it happen
All this in an exciting international environment full of smart people in cool offices
Occasionally travel to Tallinn office to meet the rest of SEO content team
